InfoChachkie

DECEMBER 22, 2011

times and my email newsletter subscribers more than doubled. For instance, I was recently asked by Inc.com to write a weekly column. If you have not already signed up to my email newsletter, you can do so HERE. With the exception of the week of Thanksgiving, I published two entries every week during 2011. Do They Believe?

Newsletter 205

Newsletter Blogging Santa Barbara Content 205

Both Sides of the Table

APRIL 18, 2010

Chartbeat is a relatively young company and product. I’m only writing about the product because I’m passionate about it. Let’s start with what I like most about the product. But I can always see the correlation between writing a blog or publishing on a social network and traffic.

Blogging 287

Blogging Google Screening Mahalo 287

Startup Professionals Musings

MAY 14, 2017

Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. If you want to connect with customers, put aside your writing formalities. Then write it down. Conversation inviting.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

JULY 30, 2012

Start writing a blog, speaking at local groups, and conversing at networking meetings about the need you see in the marketplace, before you pitch a solution. People forget your early mistakes if they haven’t bought your product yet. Comment on other people’s blogs, as well as writing your own. You need to do it yourself.

Startup 96

Startup Writing Newsletter Blogging 96

Startup Professionals Musings

JANUARY 26, 2014

Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. If you want to connect with customers, put aside your writing formalities. Then write it down. Conversation inviting.

Startup 103

Startup Content Newsletter Writing 103

Startup Professionals Musings

MAY 7, 2011

Start writing a blog, speaking at local groups, and conversing at networking meetings about the need you see in the marketplace, before you pitch a solution. People forget your early mistakes if they haven’t bought your product yet. Comment on other people’s blogs, as well as writing your own. You need to do it yourself.

Startup 92

Startup Writing Newsletter Blogging 92

Startup Professionals Musings

DECEMBER 1, 2012

Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. If you want to connect with customers, put aside your writing formalities. Then write it down. Conversation inviting.

Content 99

Content Startup Newsletter Writing 99

TechCrunch LA

FEBRUARY 20, 2019

Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. Start writing down predictions about people, companies, and markets. This newsletter is written with the assistance of Arman Tabatabai from New York.

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

APRIL 17, 2010

Start writing a blog, speaking at local groups, and conversing at networking meetings about the need you see in the marketplace, before you pitch a solution. People forget your early mistakes if they haven’t bought your product yet. Comment on other people’s blogs, as well as writing your own. You need to do it yourself.

Startup 90

Startup Writing Newsletter Blogging 90

Startup Professionals Musings

JULY 25, 2011

Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. If you want to connect with customers, put aside your writing formalities. Then write it down. Conversation inviting.

Content 94

Content Startup Newsletter Writing 94

Startup Professionals Musings

AUGUST 9, 2018

Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Usability problems kill conversions. Keep sentences short. Skip the hyperbole.

SEO 53

SEO Tips Newsletter Statistics 53

Both Sides of the Table

FEBRUARY 20, 2012

Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. Now she had an extra $50,000 to start building out her team. She focused on her customer.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Instead of billboards, affiliates own websites, many of which contain meaningful content associated with the products they advertise. In many cases, editorial content in an email newsletter is an effective manner of acquiring customers.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

MARCH 27, 2011

But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. They became both a thought leader in the space as well as a beautifully designed product. Do you have sales productivity software?

Blogging 373

Blogging Startup Writing Venture Capital 373

Tech Zulu Event

DECEMBER 6, 2013

” I’m not a morning person; in fact, it’s 2pm as I’m writing this and I’m still in sweat pants, but for this, I’ll gladly be there. It’s a private space and he’s confident that FORD’s principles wouldn’t turn their cars into newsletters. But he had to start at the right place.

Advertising 97

Advertising Startup Marketing Mobile 97

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Microsoft Office ended up beating its competitors because it was able to read and write to file formats other than its own.

Software Review 285

Software Review Software Blogging Startup 285