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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). Check out TwtApps alone!

Ideas 286
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

There was no viral social networking products back then like Twitter where people could easily discover your content. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Web service architecture that provides a content management platform for the Internet.