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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.

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Covario Hires Bizdev VP

socalTECH

San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. Covario said that it has hired on Jeff Johnson to the position, reporting to CEO Russ Mann. FTVentures, and Voyager Capital. READ MORE>>.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Tracking and performance reporting.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Well I am happy to report that it was mostly smooth sailing from there. It seemed that the main discovery mechanism was the “blog roll&# that everybody kept. And covered we did. It all made sense.