Startup Professionals Musings
JUNE 4, 2021
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.
Startup Professionals Musings
MARCH 23, 2013
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Keyword research and budget forecasting. Campaign setup and ad copy writing.
Both Sides of the Table
OCTOBER 29, 2009
Because they wouldn’t have the enormous amounts of profits that they’ve been able to sink back into research & development. And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). Everybody gains. I used to.
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