Remove Organization Remove SEM Remove SEO
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Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay.

SEM 150
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Having a high position can make a huge difference to “organic” downloads.

Marketing 379
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

There is a corollary to that advice, which is “doing the right things is more important than doing things right.&# Sounds simple but in practice I promise you most organization fall into the latter trap. Here’s how it goes: You have a business development group with two people. You have a marketing department with three people.

Startup 323
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

Marketing 307
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? Do you have a customer referral program?

Metrics 346
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it’s very powerful.”. In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. If you have $hitty products, the marketing is impossible.

Marketing 233