Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

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Paid Search PPC Organization SEO 90

TechCrunch LA

AUGUST 24, 2020

A lot is debated in the SEO world, but nearly everyone can agree that links are and will continue to be vitally important to the health and rankability of a website. More posts by this contributor. We throw away 80% of our content ideas, and you should too. What we’ve learned from building 40,000+ links for clients.

Content 218

Content SEO Tips Ideas 218

TechCrunch LA

OCTOBER 28, 2020

“The term ‘marketing’ has morphed to broadly encompass a growing list of niche specialties and platform-specific skills — from SEO and SMS to Amazon and TikTok,” said investor Andy Appelbaum, Managing Partner of RiverPark Ventures and co-founder of Seamless, in a statement. “As

Marketing 265

Marketing Services Netflix Company 265

socalTECH

SEPTEMBER 18, 2014

According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients. As part of the deal, Covario''s SEO software arm--Rio SEO--will become an independent company.

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Networking SEO Organic Search Social Media 124

Tech.Co

APRIL 11, 2022

It's certainly already come a long way, as Etsy strike organizer Kristi Cassidy told Yahoo Finance : “It's also quite a bit for just people trying to spread a movement online with no advertising. The amount of support we have gotten when we put this out into the world– people are sharing, it's spreading entirely organically.”

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Platform Startup Sales Demand 136

Both Sides of the Table

FEBRUARY 20, 2017

Sounds simple but in practice I promise you most organization fall into the latter trap. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

Activity 164

Activity Conference Press Case Study 164

SoCal CTO

MAY 1, 2007

I've worked with several businesses that were essentially based on driving traffic via search engine optimization (SEO). Bottom line - if you are basing your business on high rankings via organic search, there's pretty incredible risk. I just saw a Forbes article talking about Google Hell - getting placed in the secondary index.

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Google Search Engine Optimization Organic Search SEO 150

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Having a high position can make a huge difference to “organic” downloads.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

AUGUST 8, 2016

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content. What are your thoughts on that?

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Acquisition Paid Search El Segundo SEO 100

SoCal CTO

NOVEMBER 5, 2009

Holocognics would break it down even further and discuss why, for instance, SEO works in one industry and not another – both in the sense of why a certain business has a higher chance of succeeding in showing up higher in a search, but also why SEO in a certain business has a higher “acquisition” rate (to use the Startup Metrics term).

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Startup SEO Pepperdine Blogging 150

Both Sides of the Table

JULY 14, 2010

There is a corollary to that advice, which is “doing the right things is more important than doing things right.&# Sounds simple but in practice I promise you most organization fall into the latter trap. Here’s how it goes: You have a business development group with two people. You have a marketing department with three people.

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Startup Press Development Team Review SEM 323

socalTECH

MARCH 13, 2020

Essentially, the customer wants natural and organic ingredients. We're the first on the market, and it's completely insane that in 2020, everything is organic and this segment of the market is not. We have a device which is a machine with different hoses and handles which you use for different procedures.

Template 124

Template Beverly Hills Startup SEM 124

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal.

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Southern California TechEmpower Technology Council Metrics 150

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. If you can break this down by channel that you’ve acquired them from this is obviously better.

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Metrics Startup SEO Customer 346

SoCal CTO

JANUARY 20, 2009

This is the beginning of a content community that collects and organizes the best content from blogs and web sites. I'm happy to announce the launch of the Los Angeles Tech Content Community. The goal is to create a place where it's relatively easy to find current content and highly relevant content surrounding Los Angeles Technology.

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Los Angeles Angel Mixergy Tech Coast Angels 150

Both Sides of the Table

AUGUST 23, 2010

And somehow there is a brilliant self-organizing like mechanism to Quora. And, finally, anybody who works in the space of SEO knows that the hottest thing going right now in user results are Q&A sites (see below). So James Hritz’s hypothesis proves correct – I blog about AngelList and get third in the SEO rankings.

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Blogging SEO Startup Writing 301

Tech Zulu Event

MARCH 21, 2016

The software does keyword research, and it has an SEO checklist. This program organizes your email and helps you schedule reminders and follow-ups. They can use BoostSuite to optimize their website with SEO tools. They can organize their emails to work more efficiently. Other tools include Zenefits, Genbook, and HipChat.

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Tool Software Review SEO Email 40

Tech Zulu Event

NOVEMBER 18, 2011

In an excel sheet put the name of the event, link to the event, event organizer and event theme. Now study the event organizer. Search Engine Optimization (SEO). The best blogs to follow for search engine optimization are SEO Moz , SEO Book and Search Engine Land. What are their interests?

Customer 85

Customer Custom Marketing SEO 85

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. Tony has previously worked for organizations like PayPal, Yahoo! and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition.

SEO 85

SEO CTO Coach Conference Social Media 85

socalTECH

OCTOBER 30, 2013

If you type in flowers in Beverly Hills, you won''t see any organic results for the big businesses. This empowers local florists to take advantage of things like organic SEO, and also helps them promote their current business, as well. It''s all about empowering the florists, and have them show up on local results.

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Beverly Hills Technical Review Design Startup 157

InfoChachkie

JULY 23, 2012

When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it’s very powerful.”. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. Knowing whom to back within an organization that is feuding and when to back them is one of the hardest things about our job. The problem with this is that past successes aren’t always relevant to future ones as the methods and environment of the past may no longer apply.

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Venture Capital Coach Writing SaaS 364

socalTECH

MAY 5, 2009

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. John Tomich: We've been around for five years.

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Venture Capital SEM Commerce Email 113

Both Sides of the Table

APRIL 23, 2011

The fund is organized into sectors and each VC forms forward looking themes within sub sectors. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). But it was an attractive time to enter because the successful internet companies were scaling and in need of capital. 11:40-14:15).

Capital 265

Capital Venture Capital Veoh Startup 265

SoCal CTO

FEBRUARY 17, 2007

I personally believe that there are lots and lots of good developers working inside of organizations who would love to work on the interesting projects that we work on all the time, yet they arent out actively looking, so its almost impossible to find them. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Los Angeles 150

Los Angeles CTO Hire CTO Coach Develop 150

socalTECH

JULY 29, 2009

Milo Sindell: Essentially, a Genie is an online web application that is organized into certain sections, by day, week, month, units, steps, or classes. It's anybody or any organization with a body of knowledge. In a way, it's kind of like a book I'm reading right now on web SEO, which was packaged form individual blogs.

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Geni Web Guide Platform 100

Both Sides of the Table

JANUARY 3, 2016

We also get leverage because a head of marketing could better manage relationships with the press, with conference organizers, with PR firms, with SEO consultants, etc that can be valuable across many startups.

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Venture Capital Platform Startup Resource 150

socalTECH

MARCH 16, 2015

We tell those brands, it''s great to have one viral video, but you can achieve a lot more reach and content with SEO value, if you work with lots of smaller creators. You''re only able to achieve that, in a large, organized way, on a platform like ours. And, you can do that at a fraction of the cost, doing that through us.

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Content Platform Startup Marketing 100

socalTECH

MARCH 20, 2009

Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. It's pretty much been all organic. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us. We use our own algorithm, as well as user votes.

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PPC Sherman Oaks Advertising Yahoo 113

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. Make it organic. In the era of two-way communications people expect an authentic voice and not the Wizard of Oz pulling levels behind the curtains.

Blogging 286

Blogging Startup Writing Summary 286

Jason Nazar

MAY 2, 2016

File the Articles of Organization and an Operating Agreement with the Secretary of State’s Office. Improve SEO. Pick a structure ( Sole Proprietorship , Corporation , S-Corp , LLC , Partnership , LP , LLP , Non-Profit ) and ensure that you comply with business formation requirements. Creating a corporation? Forming an LLC?

Outsource Development 40

Outsource Development Startup Google Mentor 40

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

Marketing 307

Marketing Technical Review Startup Tool 307

Tech Zulu Event

OCTOBER 17, 2012

Friends and Family – we are working on this at the moment – first thing was to prove the concept – and get a beta product live – we have done this and traffic is growing in double digits month on month – all organically. Makes talking to people about the project a lot easier with hard facts and figures behind it.

Advertising 79

Advertising Services Social Network Startup 79

InfoChachkie

DECEMBER 2, 2009

Unattributed – There is no such thing as organic customers. Such Search Engine Optimization (SEO) is modern-day snake oil. In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer.

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Custom Customer Advertising SEM 164

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Ad.ly – (disclosure: I led the funding on Ad.ly) Provides an in-stream advertising platform for any content creator (individual or organization) with an online social presence. OTHER DEALS.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

SoCal CTO

JULY 13, 2010

It turns out that there are four distinct types of entrepreneurial organizations; s mall businesses , scalable startups , large companies and social entrepreneurs. SEO in #20tweets - Gabriel Weinberg , June 13, 2010 Recently I spoke at Dreamit Ventures on SEO. Let's see why. They all engage in entrepreneurship.

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Startup Venture Capital Slides Blogging 175