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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Beyond PR, such roles include: Sales, Product Development, Strategic Planning and Fund Raising. Thought not.

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10 Business Model Components Required In Every Plan

Startup Professionals Musings

A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. This segment should have specific demographics, and the means to buy your product. Sales/Marketing. Be specific on sales channels and marketing initiatives. Production.

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10 Tips To Ensure That Your New Venture Is Investable

Startup Professionals Musings

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

You need to have a technical genius on the team to get your startup product off the ground. Outsourcing your core competency does not work. The sales professional. A sales fanatic on the founder team helps to contain that risk. Outsourcing any of these critical roles is very expensive, and usually not very effective.

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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

You can now skip the mandatory office space rental, with secretary and bookkeeping staff, or outsourcing. Social media facilitates marketing and sales. You can now get tooling and products built very quickly either in the US or in China, with delayed payment options. Work out of your home, and keep your own books.

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8 Signs Of A New Business Initiative And Not A Hobby

Startup Professionals Musings

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Typically some production and delivery is outsourced, requiring formal contracts and documentation. Solution development and delivery.

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White-label it: Make it ‘YOU’ inside.

Berkonomics

Sometimes this is called a white label strategy, because your customers offer your product as their own product, writing in their brand name on the blank label in your underlying offering. But, more often, this is just the virtualization of what we used to call outsourcing. Do you want zoom in your camera? How much zoom?

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