article thumbnail

Guerilla Marketing, Brad Feld Style

InfoChachkie

Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive.

Marketing 233
article thumbnail

Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Outsourced Self-expression Sites – Cafepress, Printfection, Zazzle, deviantART and a variety of other sites allow users to create and sell their creative works online. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords.

Web 2.0 222
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with John Tomich, Onestop Internet

socalTECH

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. John Tomich: We've been around for five years.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Although such agencies are relatively rare, they do exist.

Customer 164