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TaskUs Takes $250M From Blackstone

socalTECH

Santa Monica-based business outsourcing service provider TaskUs , founded by Bryce Maddock and Jaspar Weir, said this morning that it has raised $250M in an investment round. The investment came from private equity investor Blackstone Group. According to TaskUs, the funding round values the company at $500M. READ MORE>>.

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Build Social Media Into the Customer Experience

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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How to Make a Real Social Media Customer Connection

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. You can now skip the mandatory office space rental, with secretary and bookkeeping staff, or outsourcing.

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5 Key Growth Initiatives In This Inflationary Economy

Startup Professionals Musings

I recommend using digital channels, including email and social media, personalized, if possible, with promotions. While they are looking, you can benefit with new services or an expanded product line. Outsource functions outside your core competency. Selective outsourcing can save you real money.

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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Startup 111
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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.