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Build Social Media Into the Customer Experience

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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How to Make a Real Social Media Customer Connection

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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TaskUs Takes $250M From Blackstone

socalTECH

Santa Monica-based business outsourcing service provider TaskUs , founded by Bryce Maddock and Jaspar Weir, said this morning that it has raised $250M in an investment round. The investment came from private equity investor Blackstone Group. According to TaskUs, the funding round values the company at $500M. READ MORE>>.

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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

You can now skip the mandatory office space rental, with secretary and bookkeeping staff, or outsourcing. Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. Martin Zwilling.

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6 Reasons That Managers Still Add Value In Business

Startup Professionals Musings

In this age of millennials and social media, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures. Outsourcing and working from home needs coordination. In the early days of outsourcing, I was led to believe that it would reduce the need for local managers.

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5 Key Growth Initiatives In This Inflationary Economy

Startup Professionals Musings

I recommend using digital channels, including email and social media, personalized, if possible, with promotions. Outsource functions outside your core competency. I see a new resurgence of outsourcing alternatives from outside the country as well as inside, driven by freelancers caught in the squeeze.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.