Remove Paid Search Remove Platform Remove Yahoo
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Interview with Jonathan David, Tapstone

socalTECH

Jonathan David: We''re essentially a media buying and optimization platform. Most of that digital media is display, and we have a platform which automates a lot of the optimization decisions, based on a strategy we''ve developed collectively as a media team. The better the platform gets, the more we are able to scale, with less labor.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! We believed they would create the next generation of search tools, even if none of us could specifically articulate how those innovations would ultimately manifest themselves.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. billion to Yahoo! plus a large settlement on patent disputes paid from Google) so Bill did well on it. I talked about the platform moves of Twitter and why it should be expected. No big surprise.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. We see big data storage solutions and processing platforms. acquired Overture for $1.63

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Ten of Southern California's Top Software Companies

SoCal Delicious

Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. firm's co-founder and CEO, was VP Emerging Ad Products at Overture/Yahoo; co-founder John Zimmerman was Managing Director of. Forum , says "New platforms are very interesting to CTOs.