Tech.Co

MARCH 5, 2015

Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market.

Idealab 70

Idealab Paid Search CitySearch Resource 70

Both Sides of the Table

OCTOBER 8, 2014

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. LA By The Numbers. But even this is changing.

Entrepreneur 376

Entrepreneur Snapchat Startup Truecar 376

socalTECH

AUGUST 8, 2016

We caught up with founder and CEO Mike Mothner --who we first interviewed back in 2007 --to catch up with the company, gets some hints and tips on growing a company, the challenges of bootstrapping, and why Wpromote hopes to be buying more companies in the future. So we are looking for clients looking for significant growth.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

InfoChachkie

NOVEMBER 3, 2014

In contrast, social networking sites drove a record number of clicks, up 20% over the prior year. As noted in this recent Wall Street Journal article, Google has begun requesting that merchants include rating and review data to ensure that the efficacy of their search results. Image: Wikipedia.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

socalTECH

AUGUST 28, 2017

PartySlate (www.partyslate.com)--which is backed by a slate of LA area investors--offers up a place to browse photos on events, find venues, and most importantly, planners who put those events on, so your next big event can be an unforgettable one. That's how I came up with the idea. I said, that's what we need for the event industry.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

InfoChachkie

JULY 14, 2011

But, when it comes to tracking what ad placement or publisher was responsible for getting a consumer to pick up the phone and call, that’s pretty difficult. In my experience a big part of building a winning team is recognizing who the MVPs are from the start. Why aren’t there a half-dozen well-funded startups running up your tailpipe?

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

NOVEMBER 12, 2013

It seems like everyone has an Internet startup these days. So what are the key strategies that can improve the success odds for your online startup? Search engines like Google are still the primary method for finding information on the Internet. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Social Media 93

Social Media Content Startup Web 93

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage.

Venture Capital 271

Venture Capital Capital Google Platform 271

InfoChachkie

MAY 14, 2012

When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! We believed they would create the next generation of search tools, even if none of us could specifically articulate how those innovations would ultimately manifest themselves.

Content 171

Content Platform Paid Search OpenX 171

Jason Nazar

MAY 1, 2016

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing Metrics CPC .Net 40

SoCal Delicious

NOVEMBER 16, 2012

Southern California is often criticized for having too many startups which only revolve around brand, celebrity, ecommerce, and. marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. However, that's not always the case. Jason Lehmbeck, the.

Southern California 66

Southern California Software Artificial Inteligence Company 66

Jason Nazar

NOVEMBER 1, 2015

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40

socalTECH

FEBRUARY 24, 2010

If you compare that to comparison shopping service, who are basically arbitrage models--they leverage paid search to grow their distribution, buy traffic to arbitrage, and make money off each visit--all 3.3 Tags: morrow scott ecommerce style stylehive shopping social thisnext curatemedia startup interview.

Content 165

Content Demand Sites Media 165

SoCal CTO

OCTOBER 5, 2010

Great content again in September that meets at the intersection of startups, technology, product and being a Startup CTO. Chris Dixon , September 12, 2010 My most useful career experience was about eight years ago when I was trying to break into the world of VC-backed startups. Why You Should Write. Your service: the game.

Startup 191

Startup Product Technology Venture Capital 191

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Affiliates invest the up-front marketing expenses required to attract customers. It does not happen.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

MARCH 11, 2011

He created GoTo.com (later renamed Overture) out of a frustration with search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. So he launched a company with exclusively paid search.

Competition 350

Competition Idealab Product Ideas 350