RingRevenue Creates A New Performance Marketing Revenue Channel


9) In Getting The Band Back Together , I write about the power of serial Founding teams. Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them.

How Open Should a Startup CEO be with Staff?

Both Sides of the Table

It’s a hard topic to write about because it’s almost an accepted norm that total transparency is good. But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. CEO transparency.

Course 426

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Ad Words as you likely know are the paid results you see when you do a Google search.

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. He invented the category of sponsored search. He created GoTo.com (later renamed Overture) out of a frustration with search. So he launched a company with exclusively paid search.

Top 30 Startup Technology and Product Posts for September 2010


Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups , September 27, 2010 "The best part of blogging is the people you will meet"- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. If you asked me to tell you a list of three of the best decisions in my life, I can certainly tell you that regularly writing is one of them. Why You Should Write.

Pour And Stir II – Managing Your Cost Per Customer


Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking.

Custom 186