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Ace Metrix Targets TV Advertising

socalTECH

JUNE 16, 2009

The firm, which is funded by Hummer Winblad Venture Partners and Palomar Ventures, said that the software-as-a-service product is aimed at advertisers and agencies looking to understand and compare the performance of competitive ads across their own market and other industries, and to gain feedback on their ads. READ MORE>>.

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Interview with Steve Goldman, Ace Metrix

socalTECH

JULY 8, 2009

Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Luckily enough, we were able to get the attention of Hummer Winblad, and specifically, Anne Winblad, as well as Jim Gauer at Palomar Ventures. They saw the natural connection, and we were funding in August with our product, and started marketing in March.

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