article thumbnail

Silicon Beach Report March 31: Snapchat Launches Stories Search

L.A. Business Journal

Snapchat launches stories search, Paramount launches ‘Ghost in the Shell’ VR experience, and SpaceX considering upper stage recovery of Falcon Heavy rocket.

Snapchat 113
article thumbnail

StyleHaul Names Content Head

socalTECH

Goldwyn was most recently Vice President of Business Development, Digital and Insurge at Paramount Pictures, and spent 13 years with the studio. StyleHaul said Goldwyn most recently had re-launched Paramount Digital Entertainment.

Content 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

JibJab Breaks Records With Justin Bieber Promo

socalTECH

Los Angeles-based JibJab , the online humor and comedy site run by Gregg Spiridellis, reports today that its recent web video campaign for the Justin Bieber: Never Say Never movie has broken records for the most engaged audience ever on the site. According to JibJab, the campaign--run for Paramount's Insurge Pictures--generated over 2.8

Paramount 210
article thumbnail

6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Understanding culture is paramount, but measuring results is even better. Instead of looking at demand generation as a pure cost center, smart entrepreneurs ask their marketing team to measure themselves as a line of business, and to report on their profit and loss just like other business groups in the organization.

Metrics 102
article thumbnail

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Understanding culture is paramount, but measuring results is even better. Instead of looking at demand generation as a pure cost center, smart entrepreneurs ask their marketing team to measure themselves as a line of business, and to report on their profit and loss just like other business groups in the organization.

Marketing 174
article thumbnail

Worlize Gets Funding For Social Gaming

socalTECH

Worlize's founding team includes CEO Brian McKelvey, who has served at Paramount, Sony Pictures, Lionsgate and Live Nation, and CFO Greg Diller, who has previously been at Metro-Goldwyn-Mayer (MGM), The Hollywood Reporter, and Cannon Pictures. Financial terms of the funding were not disclosed. READ MORE>>.

Paramount 160
article thumbnail

Tsavo Buys BetterPPC

socalTECH

s technology uses technology to help set up, manage, optimize, and report on pay-per-click campaigns for small and medium businesses. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World. Financial terms of the deal were not disclosed. Better Inc.'s SEO operations.

Tsavo 100