CalAmp Powers Pallet Tracking Platform

socalTECH

Irvine-based CalAmp , a provider of telematics products, is applying its technology to track wooden pallets, to improve supply chain and logistics visibility. calamp pallet tracking platform telematics electronicsAccording to CalAmp, it has partnered with Pallet Alliance, where its iON Tags, gateways, and its telematics cloud will be used to track wooden pallets. Financial details of the partnership were not announced.

Former Snap employees are launching Forge Platform for Ethereum devs

TechCrunch LA

Now the three men are finally ready to take the covers off of the labor of love they’ve been working on and launch Forge Platform , a new toolkit for distributed applications.

PodcastOne is launching LaunchpadDM, a free hosting platform for independent podcasters

TechCrunch LA

PodcastOne , the celebrity podcasting network from the founder of radio powerhouse WestwoodOne, is launching a free hosting platform for podcasters.

Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

I recommend an easier way – using an investment platform like Gust, EquityNet or SeedInvest. Reserving a consistent website domain name and social media names will not likely be possible once your startup is made public via an investment platform.

Forge Platform Finds $1M For Ethereum SDK

socalTECH

Santa Monica-based Forge Platform , which is developing software development kits used for Ethereum, has raised $1M in a seed funding, the company disclosed on Wednesday. CEO Lorenz was previously in Product and Monetization at Snap, and prior to that was SVP of Product at Brand Networks, in addition to serving at a VP at SHIFT. forge platform ethereum venture capital blockchain snapchat shift manifestpartners

Aclima sucks in $24M to scale its air quality mapping platform

TechCrunch LA

“So all of that work in California has really demonstrated the power of our platform — and that has really set us up to scale, and the funding round is going to enable us to take this to a lot more cities and regions and users.”

Ownzones Launches Media Management Platform

socalTECH

Los Angeles-based OWNZONES Media Network , a provider of technology for the motion pictures, television, and digital content market, said on Monday that it has launched a new product for delivering content over "over the top" (OTT) market. The company said its new product, Zypline, helps media owners deliver video to OTT platforms, automating and simplifying the process of distributing content to Roku, Hulu, Verizon, Comcast, LeEco and other OTT platforms.

Appetize Links With Quick Service Platforms

socalTECH

Playa Vista-based Appetize , which develops tablet-based point-of-sale (POS) products, said this morning that it has added integration with Quick Server Restaurant (QSR) software and services providers Olo, Punchh, and SynergySuite. According to Appetize, the partners are using the "Appetize API engine", which lets partners integrate their services within its product suite.

TiTAN Platform Launches Into US Market

socalTECH

TiTAN Platform , a Chinese developer of "smart home" devices, says it has officially launched its U.S. product line, and set up its U.S. TiTAN says its product provide a "highly-encrypted" content platform which lets content owners upload and provide their content to consumers through a secure marketplace, all tied into a "smart home" device in the living room. titan platform smarthome smart home content

Can You Build Your Business on Somebody Else’s Platform?

Both Sides of the Table

I read the declarations by industry analysts on Twitter that this was “proof that you can’t build a business on somebody else’s platform” and perhaps DataSift should have known better. Our product isn’t simply a data reselling product.

6 Keys To The Best Social Media Platform For Business

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days?

Spreeify Launches Social Ad Platform

socalTECH

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Pricing on the new product were not announced.

AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. AAcording to the company, the new software allows companies to produce, upload and deploy millions of unique creative versions of ads to the most popular digital media platforms and demand side platforms, in real time.

ValueClick Launches New Platform Offering

socalTECH

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. According to ValueClick, the new product pulls together the firm's data, audience targeting, and technology assets into a single solution.

Wave Creates VR Driven, Live Concert Product

socalTECH

According to Wave, it has launched a new, mulkti-channel virtual entertainment platform, specifically allowing artists to perform live for fans in online games, social networks, live-streaming channels, or entertainment networks. The company said the new offering provides "immersive, virtual concerts" across a number of platform, allowing those artists to reach fans wherever possible.

Leadbolt Rolls Out New Mobile Ad Platform

socalTECH

Los Angeles-based Leadbolt , the developer of mobile app discovery and monetization tools lead by Dale Carr, said Thursday that it has rolled out what it says is its next generation, mobile ad platform. According to Leadbolt, it has re-engineered the product from the ground up, providing better design, making it easier to use, adding a new developer portal, and other features. leadbolt mobile platform discovery monetization

Broadcom Debuts New LTE Platform

socalTECH

Irvine-based semiconductor manufacturer Broadcom has launched a new, LTE smartphone platform, which it says is targeted at the sub-$300 smartphone market. Broadcom said the new SOC is in production now.

An Entrepreneur Platform To Put You Above the Crowd

Startup Professionals Musings

According to many experts, including Michael Hyatt, in his book, “ Platform: Get Noticed in a Noisy World ,” you need to build the highest platform you can, to stand out and be heard above all the rest. Building your home base with personal and product traction.

Sightly Launches Video Ad Platform

socalTECH

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly--which is backed by Mack Capital, Tomorrow Ventures, and 500 Startups--said its new TargetView product is aimed at helping brands and local businesses deliver tailored, video ads based on what devices consumers are watching, and their location.

Predixion Software Updates Platform

socalTECH

San Juan Capistrano-based Predixion Software , the developer of predictive analytics software headed by Simon Arkell, said Wednesday that it has updated its platform. Predixion''s products are aimed at making business intelligence and analytics more available to users, allowing non-technical users to create their own data visualization.

Google partners with Sony Pictures Imageworks to launch an open source VFX render manager

TechCrunch LA

Google, of course, is interested in bringing these workloads to its cloud and it has made a concerted effort to bring the Hollywood studios to its Cloud Platform.

Google 286

Framework Benchmarks

TechEmpower

Authors Note: Were using the word "framework" loosely to refer to platforms, micro-frameworks, and full-stack frameworks. Simulating production environments. Our goal is to approximate a sensible production deployment as accurately as possible.

Products I Love to Use

Both Sides of the Table

I’m not trying to say my picks are great and other products aren’t and I’ll certainly forget some. But this is just a reflection midway in June 2015 of the some of the products I love, enjoy or use frequently, and am not an investor in. They even have a “you’re buying this product on Amazon, why not donate one to a classroom” feature kind of like Tom’s Shoes pioneered. Soundcloud – been enjoying as a podcast platform.

10 Startup Survival Tips in the Age of the Platform

Startup Professionals Musings

According to many technology pundits, including Phil Simon, in his new book “ The Age of the Platform ,” these four exemplify the rise of platforms with applications as a business model, rather than a single product or service. True platforms are multi-faceted.

Centerfield Launches New Product For Customer Acquisition

socalTECH

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. According to the company, the new product provides customer intelligence, and is part of its Dugout platform to automate customer acquisition for its customers. Pricing on the new product was not announced.

WebVisible Enhances Ad Platform

socalTECH

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. WebVisible's online marketing products are sold through a channel sales deal with Yellow Pages directory firms; its products help local business place online search marketing ads.

Messaging Platforms

SoCal Tech Calendar

Wednesday, September 9, 2009 -- Messaging Platforms. Each audience wants to hear what is important to them, yet the company, product and service message must be unified and consistent across national and often global markets. A unified message platform defines what an organization is, what it does, what it stands for, why it matters and where it is going. SDSIC.

Smart Audio – A Lucrative Platform… If You Figure Out How To Leverage It

InfoChachkie

Neither Google nor Amazon offer ads on their platforms. Entrepreneurs who utilize a user-centric, thoughtful approach will ultimately gain the greatest benefit from smart audio platforms. However, sales of Google’s Home product appear to be outstripping those of Amazon.

Mogreet Launches MMS Ad Platform

socalTECH

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said its new AdStitch mobile advertising service ads pre-roll and post-roll adds to MMS videos, which allows companies to combine advertisements with MMS video messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. When you qualify a customer, if the customer has shown interest in your product but isn’t ready to buy then they get sent over to marketing.

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Digital Map Products Extends Data To ArcGIS

socalTECH

Irvine-based Digital Map Products , a provider of parcel information and data, along with mapping tools, said that its users can now stream its comprehensive parcel and property data to the popular ArcGIS platform from Esri. digital products arcgis parcel mapping property information esri

Spireon: 2.4 Million Subscribers For Telematics Platform

socalTECH

million subscribers for its products, which it says makes it the industry's largest non-OEM telematics company. Spireon said its NSpire platform is being used by auto insurers to use rich data to deliver price discounts and more based on driver behavior. Irvine-based telematics developer Spireon announced this morning that it has reached 2.4 The company offers up GPS tracking software, which is used by insurers to track the driving behavior of their clients.

Gumgum Rolls Programmatic Ad Platform For Images

socalTECH

Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. According to the company, it has partnered with Xaxis, a programmatic media and technology developer, to launch a programmatic product for buying in-image advertising. The new product automates such tasks as connecting an automotive ad automatically with photos of the same vehicle or a competitor''s model.

KidZui Launches Advertising Platform

socalTECH

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser. KidZui also said that it will provide parents with reports on kids interests--as well as links to relevant promotions and product information--based on when kids "like" content.

GraphEffect Launches New Social Marketing, Collaboration Platform

socalTECH

Santa Monica-based GraphEffect has launched a new product effort today, saying it has launched SHIFT.com , a new platform which connects people across and within organizations. GraphEffect said its new platform also includes and API and connections into third party app provider, including Lettuce, Gradient X, HYFN, Kenshoo, and The Resumator.