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BetterWorks Shutting Down On May 31st

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According to an email from Craig, the company decided to close down the BettterWorks perk platform, and will not longer be active after next Thursday. BetterWorks had raised $10M in funding from Redpoint Ventures. BetterWorks--and Paige Craig--have been one of the companies driving the growth in Santa Monica's Silicon Beach.

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BetterWorks Gets $8M

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Los Angeles-based BetterWorks , the employee benefits platform provider headed by Paige Craig, announced today that it has raised $8M in a Series A funding round. According to the firm, the round was led by Redpoint Ventures, and will go towards hiring, expansion, and continued development of its platform. READ MORE>>.

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SocialVibe Ties Into Facebook Credits

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Los Angeles-based SocialVibe , the social advertising firm headed by Jay Samit, said Thursday afternoon that it has linked into the Facebook platform, and will allow people to earn Facebook Credits through engaging with its video engagements. READ MORE>>.

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Gravity Gets $10.6M More For Real Time Personalization

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The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. Gravity said the new funds will help it expand its operations in Los Angeles, New York, and San Francisco, as well as scale its publishing partners and deploy its platform. in a Series B financing round for its personalization technology.

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SVnetwork Names Marketing Head

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SocialVibe provides an online advertising platform which encourages users to share and engage with brands. SVnetwork is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures. Lieberman has previously served at firms Aniboom, Virgin Comics, Virgin Animation, Comedy Central, Warner Music Group, and MTV. READ MORE>>.

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WebVisible Cuts Deal with Husqvarna

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According to the two, Husqvarna will make WebVisible's search engine marketing platform available to its dealers, through a co-marketing program, which will help those dealers place online campaigns across ad networks and search engines. WebVisible is venture backed by Adams Street Partners, Redpoint Ventures, and Sutter Hill Ventures.

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Topspin Ties With MTV On Artists.MTV

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The new project taps Topspin's marketing platform, to provide artists with pages on MTV with ways to connect with fans, and allows fans to buy music, merchandise, and tickets. Topspin, which is led by Ian Rogers, the former GM of Yahoo Music, is venture backed by Redpoint Ventures and The Foundry Group. READ MORE>>.

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