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The Trade Desk Plans Expansion In Ventura

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The Trade Desk , the programmatic advertising platform developer led by technology veteran Jeff Green--and which got its start at the Ventura Venture Technology Center, the incubator behind Ventura's city hall--is planning a major expansion in Ventura , according to the company.

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The Trade Desk Adds $20M

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Ventura-based The Trade Desk , the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. The Trade Desk is one of the companies out of the Ventura Ventures Technology Center (V2TC). READ MORE>>.

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The Trade Desk Launches New Software

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Ventura-based The Trade Desk , the real-time bidding and advertising company led by industry veteran Jeff Green, has launched a new version of its platform, the company said this week. The Trade Desk said its new Data Management Platform (DMP) platform includes new features, a new user interface, and integration with other platforms.

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reQall Launches Context-Aware App For Sony Smartwatch

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reQall , which develops intelligent assistance software which runs on such platforms as Google Glass, has launched a new app for the Sony SmartWatch, the company said this morning. reQall is led by Rao Machiraju, formerly Principal Scientist at Apple Computer, where he had managed Apple''s Learning Lab research laboratory.

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The Trade Desk Debuts Real Time Bidding On Video Ads

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Ventura-based advertising exchange The Trade Desk is moving into real time, video advertising, the company announced this morning. The Trade Desk said it has launched full RTB video advertising capabilities on its platform, so that it now supports display, video, and social advertising. READ MORE>>.

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The Trade Desk Taps eBay For New Exec

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Ventura-based The Trade Desk , the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. The Trade Desk said that Adrienne Buhmann, who previously was at eBay, will head up the new position. READ MORE>>.

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The Trade Desk Names Chief Data, Trust Officer

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Ventura-based The Trade Desk announced this morning that it has named Sandeep Swadia as its new Executive Vice President, Chief Data and Trust Officer. Swadia will be based in The Trade Desks's New York offices. Swadia reports to The Trade Desk's founder and CEO, Jeff Green. READ MORE>>.

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