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Nami Ships PPC Bid Engine

socalTECH

Los Angeles-based Nami , which provides pay-per-click advertising software and is run by Alex Cory, said that it has released a new product today, Nami AdManager. The new software is a white label bid engine used for pay-per-click bidding.

PPC 153
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. Their computers then merge your ads with search results when users search words imply an interest in your products. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC).

PPC 154
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. PPC is sometimes called “buying your way into search results.” Cost per action (CPA).

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The Trade Desk, Acquisio Partner

socalTECH

Ventura-based The Trade Desk , the new online ad exchange firm headed by former AdECN founder Jeff Green , is announcing today that it has partnered with Acquisio , a PPC management software provider. According to the firms, the two will provide an integrated search and display marketing product.

PPC 165
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10 Ways to Ensure Creative Ideas and Results at Work

Startup Professionals Musings

For example , wine makers long ago learned to personalize their brand for added value, while other products still suffer as a commodity. Evaluate ideas for pluses, potential, and concerns (PPC). Develop habits that increase creativity. All ideas have some positive, and some not-so-positive elements.

Ideas 132
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Website Ads are Not a Revenue Stream for Startups

Startup Professionals Musings

Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC). Here the advertiser pays only if a customer has been delivered to a website and takes a further action (conversion), such as buying a product or filling out a web form.

CPC 106
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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

The secret in this game is to start with a product that is viable to the online audience, garner attention from leading affiliates and then turning the traffic into paying customers. If you look over to the right, you will see some ads for various products. If we Trust the referral source and we like the product, we buy.