article thumbnail

Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.

PPC 154
article thumbnail

Sherman Oaks Digital Marketing Meetup

SoCal Tech Calendar

In this meeting we will be laying the ground work for digital marketing, SEO (search engine optimization), Social Media, PPC (pay per click) campaigns, CRM systems, and more. Wednesday, June 15, 2016 -- Sherman Oaks Digital Marketing Meetup. Introduction to the Online Marketing Group. See [link] (more)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).

article thumbnail

The Trade Desk, Acquisio Partner

socalTECH

Ventura-based The Trade Desk , the new online ad exchange firm headed by former AdECN founder Jeff Green , is announcing today that it has partnered with Acquisio , a PPC management software provider. Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. and other firms. READ MORE>>.

PPC 165
article thumbnail

Tsavo Buys BetterPPC

socalTECH

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World.

Tsavo 100
article thumbnail

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

SEM 90
article thumbnail

Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Techniques include search engine optimization (SEO) and paid result placement. Pay per click (PPC). Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. No SEM plan means you are missing a huge marketing opportunity. Viral marketing.

SEM 95