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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

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Nami Media Adds Managed Services Division

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Los Angeles-based Nami Media , which provides pay-per-click advertising technology, said it has added a new, managed services division, which will provide clients with managed services for managing their PPC and XML campaigns. Pricing on the new managed services was not announced. READ MORE>>.

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MomentFeed Partners With Location3 Media

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According to MomentFeed, Location3 Media will be providing a layer of services on top of its platform for its clients. MomentFeed said that Location3 Media provides local map listings, franchise PPC, local store websites and landing pages, along with other services, to its customers.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website.

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Nami Media Grows Operations

socalTECH

Los Angeles-based Nami Media , which provides online marketing technology aimed at the pay-per-click (PPC) market, said today that it has doubled its staff, and has moved to a new, larger facility in order to accommodate expected growth this year. Higgason has previously served at MediaTrust, Oversee.net and VeriSign, Inc. READ MORE>>.

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Website Ads are Not a Revenue Stream for Startups

Startup Professionals Musings

If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had several hundred million in funding, and has been profitable only in the last couple of years. The most challenging time is your first years, when your site is unknown, and your page-views are low.

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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. The way we can combat that, is by constantly adding new features and services, which give users more reasons to stick with us. We're going to add value-added services, points, and giveaway type programs.

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