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5 Marketing Software Tools Every Business Should Have

Inverted Software

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. ConstantContact is email marketing software. With Leadpages you can build and test landing pages used by your PPC campaigns to generate leads.

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Tsavo Buys BetterPPC

socalTECH

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World. Better Inc.'s

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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising is also what allows you to watch Hulu for free, use Yahoo! So PPC (pay-per-click) advertising on social networks has performed poorly to date. A healthy eco-system of application developers is required for any software or Internet company to be massively successful. Why am I excited about in-stream advertising then?

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