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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Marty Zwilling.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Marty Zwilling.

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MomentFeed Partners With Location3 Media

socalTECH

Santa Monica-based MomentFeed , the startup which is developing software to provide analytics on such things as check-ins and customer interaction at retail locations, said this week that it has partnered with digital marketing firm Location3 Media.

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DONE Ventures Sues NBC Universal Over Failed Domain Name Sale

socalTECH

Padnos was the founder of Better PPC , a pay-per-click technology firm which helped small and medium sized businesses manage, optimize, and report on their PPC campaigns; Padnos sold BetterPPC in September of 2008 to Tsavo, the content startup headed by now-MySpace co-President Michael Jones. Padnos also has served at Yahoo!

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Advanced Affiliate Marketing with ShoeMoney

SoCal Tech Calendar

Startups Uncensored #24. Join us for our next Startups Uncensored event on February 9th - Advanced Affiliate Marketing with Jeremy Schoemaker! Thursday, February 9, 2012 -- Advanced Affiliate Marketing with ShoeMoney.

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Website Ads are Not a Revenue Stream for Startups

Startup Professionals Musings

Don’t count on that to fund your startup. Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC). The most challenging time is your first years, when your site is unknown, and your page-views are low. Face reality.

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Tsavo Buys BetterPPC

socalTECH

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. s technology uses technology to help set up, manage, optimize, and report on pay-per-click campaigns for small and medium businesses.

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