Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Marty Zwilling.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Campaign setup and ad copy writing. Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

For sites displaying the ads, this is called pay per click (PPC). Campaign setup and ad copy writing. In this more popular model these days, advertisers do not pay for each appearance of the ad, but only when a user clicks on an ad and is redirected to the advertiser website. Cost per action (CPA). Popular keywords have higher costs.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

OCTOBER 29, 2009

So PPC (pay-per-click) advertising on social networks has performed poorly to date. And if they can monetize their follower base then they have an incentive to grow their base, Tweet more, engage more and write better quality Tweets. So why not put up those Halloween Costume ads when I’m on Facebook? Everybody gains.

Ideas 286

Ideas Advertising Google Technical Review 286