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Is your strategic partnership just a glorified press release?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Without a plan, these partnerships usually end up merely as press release partnerships, fading into the sunset shortly after announcement. The post Is your strategic partnership just a glorified press release?

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Press release partnerships: Worth the effort?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Without a plan, these partnerships usually end up merely as press release partnerships, fading into the sunset shortly after announcement. And sometimes that’s all we end up doing. Or an opportunity missed.

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Pelosi, Dems Unveil Price Plan: Are 25 Drugs Enough for Negotiation?

Xconomy

With the 2020 election just over a year away, House Speaker Nancy Pelosi (D-CA) has unveiled the Democratic Party’s answer to public discontent over high prescription drug prices. In a press conference Thursday, Pelosi (pictured. A preview of the plan was leaked last week. Today’s announcement doesn’t stray far.

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Real Startups Never, Ever Discount Their Prices

InfoChachkie

Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. However, if you never offer price discounts to anyone, you can resist all such requests by deferring to your company “policy.”

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Do you really want to be the first to market?

Berkonomics

I recall the introduction of artificial intelligence into the hotel reservation process, a “one-up” on the airline method of yield managing the price of airplane seats. A marketing professional or the marketing department certainly can work to obtain good press, appealing to curious journalists and early adapters.

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E3 2014 Press Conference Overview & Our Grade For Each

Tech Zulu Event

Thankfully gamers and the media were able to experience what would be coming in the next couple days at E3 and beyond from Microsoft, Ubisoft, EA Games, and Sony’s press conferences. Here’s a quick look and grades of each of the press conferences. Microsoft E3 Press Conference. EA Games E3 Press Conference. Grade: B- .

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Here are tricks to find yourself on social media.

Berkonomics

Try a subscription with Brandyourself.com , where the monthly subscription is quite inexpensive and worth the price. Email readers, continue here…] You might consider a special page on your website just for links to positive press and mentions. Proactively link outward from your site.