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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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Study Stakes San Diego’s Claim in Genomics: $292M in 2016 VC Deals

Xconomy

Preliminary findings from an economic impact study show that genomics is emerging as a distinct innovation cluster in San Diego. Final results of the EDC study won’t be released until June 19, the first day of the Bio International Convention, as part of a panel discussion on the local genomics cluster.

Study 97
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A good case study is worth many paid ads.

Berkonomics

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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Are you still flexible enough to be coached?

Berkonomics

Teaching about the five types of resources In my book, “Extending the Runway” (Second Edition, Berkus Press 2014), I explore the thesis that there are five basic types of resources an entrepreneur must exploit in growing a successful business: time, money, process, relationships and context.

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With $20M, UCSD Spinout Jecure To Press New Attack On NASH

Xconomy

Feldstein has been studying the liver for nearly 20 years, and his research now forms the basis of a newly launched company called Jecure Therapeutics. For these reasons, fatty liver disease is often called a “silent disease,” says Ariel Feldstein, a gastroenterologist at the University of California San Diego.

UCSD 64
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Bio Roundup: Amarin’s Stunner, Lung Cancer News, Data Dumps & More

Xconomy

While other groups tested other fish oils and found no evidence of concrete cardiovascular benefits , Amarin pressed on with a massive study, bleeding cash for years. Amarin said this week that the REDUCE-IT study showed Vascepa lowered the risk of heart disease, marking a. The strategy seems to have paid off.

News 73
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A Research Team Plans to Merge AI with Human Brain Cells

Tech.Co

A group of researchers in Australia have been awarded just over $400,000 (USD) in government funding to study the possibilities of merging AI with human brain cells, a research project likely to bring a number of AI-related ethical and existential questions to the fore.