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How to Out Amazon, Amazon

Both Sides of the Table

Warby Parker produces modern eyewear at affordable prices, Apple produces elegant, premium technology products, Netflix offers an enormous library of binge-worthy, unique video. The press around the Parachute Home Hotel itself was worth the effort of having created it. Summary It’s hard to build a successful product company?—?even

Product 296
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Meet the 2017 Startups from the Disney Accelerator

Tech.Co

What you might not realize is that the adorable droid was the brain child of Sphero, a robotics and digital technology company and an alumni to the Disney Accelerator program. The VOID combines interactive sets, virtual reality, real-time effects, and state of the art technology to bring guests into their experience. Epic Games.

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Southern California Technology Jobs Surge

socalTECH

Anyone looking for signs that the economy is turning around, might want to look at what appears to be happening in Southern California's technology jobs market. Tags: angeles employment jobs technology california southern. However, she confirms that potential employees are harder to find. Why the disconnect?

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Alleged Bitcoin Inventor Chased By Press Through San Gabriel Valley

socalTECH

Los Angeles is not a stranger to paparazzi, slow speed car chases, or even big technology new--but in a somewhat bizarre scene, all three were combined today when the technology press converged on the Temple City home of alleged Bitcoin inventor Satoshi Nakamoto , resulting in a horde of reporters chasing him through the streets of the San Gabriel (..)

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The Silent Benefits of PR

Both Sides of the Table

When you’re an early-stage business every dollar matters and because many startup teams these days are very product & technology centric they often miscalculate the importance of PR. They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Press matters. They are silent.

Press 415
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 390
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Save Your Spin for Someone Who Cares

Both Sides of the Table

Entrepreneurs get so used to friends and family congratulating them on their press coverage that they forget sometimes that this isn’t real. Press doesn’t mean anything other than free advertising. Press coverage really matters – The good news – your press coverage really does matter.