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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

Pricing 145
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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality.

Pricing 226
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TrueCar Names Dealer Service, Sales Lead

socalTECH

Santa Monica-based online auto pricing and sales site TrueCar said it is l‌ooking to improve services to dealers and strengthen relationships with its dealers, through the appointment of a new executive. TrueCar said it has named Brian Skutta as its new Executive Vice President of Dealer Sales and Service.

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Redfin Launches Concierge Home Sales In LA

socalTECH

Online real estate brokerage Redfin said this morning that it is launching a brand new, "concierge" service in Los Angeles and Washington, D.C., where the company will take care of the deep cleaning, painting, staging, and landscaping of a home before a sale. Redfin normally charges 1 percent for its home selling service.

Sales 133
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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. Your challenge is to excel in all elements of a customer interaction, from pre-sales to long-term advocacy and image. Great customer service now must be proactive, rather than reactive.

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Helping Consumers Name Their Own Price For Products, With Greentoe

socalTECH

In real life, you can just about bargain a price for anything you want to buy--a car, a house, even that new stereo from your local electronics store. Joe Marrapodi: GreenToe is a name your own price marketplace for products. It''s very similar to the Priceline.com model, where you name your price for a flight or hotel.

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TrueCar Sells 1 Million Cars, Hits $31 Billion In Total Sales

socalTECH

Santa Monica-based TrueCar , the auto pricing and sales company headed by Scott Painter, said late yesterday that it has sold its one millionth vehicle through its service, and that $31 billion in sales have gone through its network to date. monthly retail vehicle sales. READ MORE>>.

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