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Yardi Launches New SEO/SEM Marketing Service

socalTECH

Santa Barbara-based Yardi , the developer of property management software, has launched a new property marketing service, which includes search engine optimization (SEO), search engine marketing (SEM), and enhanced online listings on Yardi's RENTCafe service. Pricing on the new service was not announced. READ MORE>>.

SEM 124
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Squarespace raises $300M at a staggering $10B valuation

TechCrunch LA

Rowe Price Associates, Inc. Declining ad rates may signal a reset for startup SEM strategies. Squarespace has raised $300 million in a round of funding that values the company at a staggering $10 billion valuation. and Spruce House. Existing backers Accel and General Atlantic also participated. .

SEM 340
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Startup Business Model Considerations

SoCal CTO

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Startup 150
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place.

Marketing 379
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

socalTECH

We grew our SEM and improved our ROI. You get access to luxury at a discount price. Our is unique inventory, packaged with the best web pricing. That allows us to discount those to extraordinary prices, so that the inventory we sell is actually Luxury Link''s own inventory. That lets us be super aggressive in pricing.

Pricing 256
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

He then pointed out that for service-based businesses every slot that went unfilled the provider had very high fixed costs and very low marginal costs and people ought to be willing to sell low-demand or last-minute expiring times at a discount while selling premium times at full price or even a surge price.

CTO Coach 359