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TrueCar Prices IPO

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Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 TrueCar is trading on the NASDAQ Global Select Market as TRUE. truecar true buying service scott painter' million shares of its stock at $9 per share.

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TrueCar Links With Roadster

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According to TrueCar, consumers using TrueCar will be able to finalize their car buying deals digital directly, through an integration into Roadster's back-end software. The company said over 650 dealers work with both TrueCar and Roadster and can take advantage of the API integration.

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TrueCar Wins AARP

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Santa Monica-based TrueCar , which operates a technology driven, car buying service, has inked a big deal with the AARP , the group which serves people age 50 and over. truecar aarp automobile buying program pricing price auto' Financial impact of the deal was not announced. READ MORE>>.

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TrueCar Launches New Pricing Tool

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Santa Monica-based TrueCar.com , the online automotive pricing startup headed up by Scott Painter, said Thursday that it has launched a new tool to help new car buyers. TrueCar said that it has launched a Best Local Price tool, which will allow car shoppers to search for the best local deals on a vehicle. READ MORE>>.

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TrueCar Announces Used Vehicle Pricing Index

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Santa Monica-based TrueCar , the car pricing startup headed by Scott Painter, has announced a new product today, focused on used vehicle pricing. The new service shows consumers a price distribution curve, so that consumers can see how a used car might sell for based on actual, marketing listing prices.

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TrueCar Files For IPO

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Santa Monica-based TrueCar has filed for an IPO, saying Friday that it is looking to raise up to $125M on the NASDAQ Global Select Market as TRUE. TrueCar--which is led by Scott Painter--is backed by USAA, Capricorn Investment Group, Upfront Ventures, Anthem Ventures, Vulcan Capital Growth Equity, and Peppy Capital Partners.

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TrueCar Updates Dealer Outreach Initiative

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Santa Monica-based TrueCar --which has been in the midst of extending the olive leaf out to car dealers put off by its pricing pressure--said it has updated its "Dealer Pledge" initiative, improving its efforts to address concerns of its dealers. TrueCar posted the updated pledge online. READ MORE>>.

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