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Invoca Releases Updated Product

Santa Barbara-based Invoca, which develops call tracking and analytics tools, says it has released a new version of its software. According to the company, its summer 2020 product release includes simplified and automated call tracking for multi-location businesses, expanded technology integrations, and other features. The company says the release simplifies previously complex processes and makes data accessible across more platforms. Invoca is backed by Upfront Ventures, H.I.G. Growth Partners, Accel, and Morgan Stanley Alternative Investment Partners, and last raised a round back in October of 2019.