Friday, August 21, 2020

OpenX Launches New Product

Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. The company said the new tool integrates with the open source Prebid offering, allowing such features as configuration management and a/b testing capabilities. Pricing on the new tool was not announced. OpenX develops software for online publishers, helping them to manage online advertising on their properties.