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MarketCast Sets New Chief Product Officer

socalTECH

Los Angeles-based research and analytics provider MarketCast says it has appointed its very first Chief Product Officer, naming Carmen Palmer to the role. Palmer was previously at NBCUniversal, on NBC's Content Distribution Digital Products team. The company said Palmer also spend nearly a decade at Yahoo! previously.

Product 113
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MFour Mobile Research Raises $5M

socalTECH

Irvine-based MFour Mobile Research , a developer of mobile survey and research software, announced today that it has raised $5M in a new funding round. According to the company, the funding will go towards scaling technology and research staff. The funding came from Kayne NewRoad Ventures Fund. MFour is led by CEO Chris St.

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Enevate Inks New Battery Production Licensing Deal

socalTECH

Irvine-based battery developer Enevate announced on Tuesday that it has inked a new, production licensing agreement, with EnerTech International. According to the company, EnerTech International will commercialize its battery technology in the transportation, mobility, and reserve power markets.

Product 113
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Esri Expands In India With New Research Center

socalTECH

Redlands-based geographical information systems (GIS) and mapping software developer Esri , best known for its flagship software, ArcGIS, said this morning that it has opened up a new research and development center in India. Esri said the new R&D center is the fifteenth that it operates. READ MORE>>.

Research 113
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Kensh?, ‘the antithesis of Goop,’ launches a research-based guide to natural medicine

TechCrunch LA

We’re the antithesis of Goop,” Berlincourt, a fintech veteran who previously led marketing and product at Simple Finance, tells TechCrunch. The startup has also collected information to construct a research-backed guide to holistic health, something the team believes has been missing from the natural health sector.

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Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

Research 100
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Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

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