socalTECH

DECEMBER 1, 2021

Santa Barbara-based Invoca, which develops artificial intelligence powered, sales conversation tools and call tracking products, says it is launching a certification program for its agency customers.

Artificial Inteligence 113

Artificial Inteligence Santa Barbara Training Sales 113

Both Sides of the Table

OCTOBER 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. You learn by asking.

Sales 346

Sales Startup Technical Review Customer 346

socalTECH

JUNE 8, 2012

Mojave-based XCOR Aerospace , one of the Southern California companies developing space vehicles, said that it has named a General Sales Agent for the firm's space tourism flights. XCOR said it will focus on development of its spaceships, with SXC focusing on ticket sales, training missions and astronaut relations.

Sales 154

Sales Southern California Training Design 154

Berkonomics

JULY 13, 2023

Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory. Train and transfer technology to each new distributor within 90 days of signing. Assign one of our corporate employees to support sales and installation efforts by all distributors.

Resource 156

Resource Examples Tool Sales 156

Both Sides of the Table

OCTOBER 4, 2009

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1.

Sales 319

Sales Startup Platform Tips 319

Startup Professionals Musings

OCTOBER 21, 2023

Too many founders have learned that passion and free beta products do not imply a sustainable business. Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Word of mouth is not adequate for marketing and sales.

Customer 109

Customer Custom Satisfaction Sales 109

Startup Professionals Musings

APRIL 21, 2023

New product process. Training and coaching. From time to time, include customers and sales members in ideation sessions. Make sure all team members have some connection with the product – has either used it, or sold it, or assembled it. An entrepreneur looking for a sure thing will never innovate. Observe and measure.

Coach 137

Coach Metrics Competition Ideas 137

Startup Professionals Musings

FEBRUARY 27, 2017

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales. This is the growth equation for a startup.

Sales 82

Sales Entrepreneur Customer Custom 82

Startup Professionals Musings

APRIL 29, 2023

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Low cost and low margin products can be winners, if the volume is high enough.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

DECEMBER 25, 2021

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales. This is the growth equation for a startup.

Customer 136

Customer Custom Sales Social Media 136

Startup Professionals Musings

SEPTEMBER 11, 2015

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 106

Sales Entrepreneur Customer Custom 106

Startup Professionals Musings

APRIL 23, 2022

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. Then they are surprised to see productivity and creativity take a big dip. Sales will be the organization’s sole focus.” Again, you get what you demand and reward.

Startup 134

Startup Training Sales Entrepreneur 134

socalTECH

FEBRUARY 3, 2020

Western Digital , the developer of memory and storage products which has significant operations in Orange County, has sold off its ActiveScale object storage business to Quantum Corporation , the two announced this morning. Financial details of the sale were not announced. a subsidiary of Western Digital Corp. READ MORE>>.

Orange County 113

Orange County Training Entertainment Sales 113

Berkonomics

MAY 3, 2018

Many executives and managers have made the mistake of using the financial and sales forecast to plan and execute hiring of new employees – so that they could be trained and up to speed when the demand arrives. Well, you may not be alone. The balance between preparedness and cost. Your reputation with your employees at risk.

Training 226

Training Layoffs Demand Resource 226

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Growth is more than simply repackaging existing products, and adding bells and whistles or slick incentives. Switch your attention from product development to sales. Separate marketing from sales for further leverage.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

DECEMBER 2, 2022

A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. This segment should have specific demographics, and the means to buy your product. Sales/Marketing. Be specific on sales channels and marketing initiatives. Production.

Sales 102

Sales Customer Custom Outsource 102

Startup Professionals Musings

OCTOBER 16, 2023

Most aspiring entrepreneurs understand that you can’t build a business if you won’t commit to delivering a product or service, but many are hesitant or refuse to commit to any financial forecasts. Yet every business requires revenue and volumes, as certainly as it requires a product to sell. Forecast sales-volume expectations.

Startup 116

Startup Pricing Sales Statistics 116

InfoChachkie

JULY 4, 2011

Man or woman, the tactics deployed by Sam are applicable to any sales situation and can be put to use by any salesperson, irrespective of their gender. He is so confident in his green eggs and ham product that he cannot help but smile. He continues smiling and deploys a rudimentary sales technique. Sam-I-Am Lessons Learned.

Sales 219

Sales Entrepreneur Startup Product 219

Startup Professionals Musings

MARCH 10, 2023

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Typically some production and delivery is outsourced, requiring formal contracts and documentation. Solution development and delivery.

Outsource Development 115

Outsource Development Startup Ideas Competition 115

Berkonomics

JANUARY 19, 2017

Depending upon the size of the companies and complexity of the products or services involved, it is fair to assume that you’ll need to dedicate a resource to this effort, sometimes a full time resource at that. Consider a sales relationship where your product will be in the bag of salespeople from the partner company.

Press 120

Press Sales Training Resource 120

Startup Professionals Musings

JANUARY 22, 2021

Too many founders have learned that passion and free beta products do not imply a sustainable business. Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Word of mouth is not adequate for marketing and sales.

Sales 165

Sales Customer Custom Social Media 165

Startup Professionals Musings

AUGUST 3, 2020

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Low cost and low margin products can be winners, if the volume is high enough.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

NOVEMBER 10, 2021

He closed stores for a day to update employee racial-bias training. The result is a loss of trust by your team, increased volatility, and lower productivity by all members of the team. Delegating control means having the right information, the right tools, and the right training to make the right decisions.

Startup 132

Startup Training Metrics Examples 132

Startup Professionals Musings

JULY 4, 2021

Much has been written about this subject in the world of manufacturing, stemming primarily from the 1990’s work by Taiichi Ohno, called the Toyota Production System (“Lean”). For market changing products, build first a minimally viable product (MVP), and never build products for sale until you have real orders in hand.

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

AUGUST 21, 2021

Many entrepreneurs never get past their first-stage focus on their innovative product, to scaling the business globally, organizing a structure to handle thousands of employees, and concentrating their focus “on the business” rather than working “in the business.” Switch your focus from product development to sales.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

DECEMBER 10, 2018

According to TrueCar, DealerScience will become a subsidiary of the company, and will focus on product development, sales and customer training. DealerScience was based in Boston, and has 28 employees. As part of the deal, the founder of Dealerscience, Andrew Gordon, becomes VP of Digital Retailing at TrueCar.

Truecar 113

Truecar Santa Monica Training Email 113

socalTECH

JULY 28, 2015

Los Angeles-based HelloTech.com , a provider of in-home technical support and sales help, said Tuesday that it has launched a brand new site to help people purchase home technology services and products for their parents. The company currently only operates in Los Angeles, but said it plans to expand beyond the market later this year.

Technical Support 100

Technical Support Services Training Los Angeles 100

Berkonomics

MAY 25, 2017

Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory. Train and transfer technology to each new distributor within 90 days of signing. Assign one of our corporate employees to support sales and installation efforts by all distributors.

Resource 243

Resource Sales Training Demand 243

Startup Professionals Musings

JUNE 23, 2021

Here are my recommendations for training and managing your team to keep their delivery memorable for customers, as well as profitable for your business: Hire team members who enjoy customer interaction. Provide training, tools, and required decision authority. Relationships also build loyalty, get referrals, and drive more sales.

Customer 147

Customer Custom Technical Review Metrics 147

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. Well think of it this way – you have your sales process. And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing.

Customer 324

Customer Custom Marketing Newsletter 324

SoCal Tech Calendar

JANUARY 10, 2009

Friday, January 16, 2009 -- Boosting sales performance in a challenging economy. Are you looking for new ways to motivate your sales team and improve productivity? You'll learn a three-step process for improving sales performance ? See [link] (more).

Sales 100

Sales Training Product Company 100

Startup Professionals Musings

DECEMBER 12, 2022

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. Now the experiments are over, and high productivity is the objective.

Startup 137

Startup Training Entrepreneur Organization 137

TechCrunch LA

APRIL 9, 2020

The coronavirus pandemic has forced Energica to hit the brakes on production of its battery powered machines that can reach top speeds of 168 mph. general manager ( Stefano Benatti ) — filled more orders in the first two months of 2020 than all its sales for 2019, according to Cevolini. In the U.S.,

Technical Review 277

Technical Review Competition Demand Sales 277

socalTECH

JANUARY 15, 2016

Pasadena-based Guidance Sofdtware , the developer of computer forensics and security software, said it has undergone a restructuring of its sales, training, channel and product development efforts. Guidance Software also said it has named Scott Skidmore as its Vice Preisdent, Global Channel Sales. READ MORE>>.

Software 100

Software Chief Technology Officer Pasadena Training 100

Berkonomics

APRIL 11, 2019

[Email readers, continue here…] Doing nothing is the main competitor for most products and services, whether a compelling new idea or a seasoned product long proven to be effective. It could be that a larger competitor has met with its customers, promising to extend its product line into this very niche.

Competition 120

Competition Slides Sales Research 120

socalTECH

FEBRUARY 12, 2013

Santa Monica-based Cornerstone OnDemand , the developer of software-as-a-service for talent and human resources management, said today that it has launched a new product which connects directly into Salesforce.com. Pricing on the new software was not announced.

Cornerstone OnDemand 171

Cornerstone OnDemand Santa Monica Training Resource 171

Startup Professionals Musings

JULY 25, 2020

New product process. Training and coaching. From time to time, include customers and sales members in ideation sessions. Make sure all team members have some connection with the product – has either used it, or sold it, or assembled it. An entrepreneur looking for a sure thing will never innovate. Observe and measure.

Metrics 144

Metrics Coach Social Network Competition 144