Shopatron Launches Product Locator Tool

socalTECH

San Luis Obispo-based Shopatron , which develops software which helps manufacturers direct online orders to local retailers, said it has launched a new product aimed at product search. Shopatron said its new product, Local Product Search, helps customers find products from brands, offering up real time, local product inventory to those customers. The company says its new tool instead directly points consumers at available inventory of product.

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Pro Athletes Are the Best Marketing Tools You Can Get

Tech.Co

INC wrote an article about his journey selling all the athletes on his product, but his initial interaction with Sanchez really stuck out to me: “Equally striking was Katz’s vibe, which was unlike that of the other hawkers and hustlers. He just let the product work for itself.”

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Trending Sources

Fliptu Gets $1.2M For Social Aggregation Tools

socalTECH

Los Angeles-based Fliptu , the developer of social aggregation tools for music and entertainment brands, has raised $1.2M The company said it will use the funds to bolster its product team and expand into new verticals. tool aggregation social gocke jeremy startup funding seed capital venture fliptu in a seed funding round, the company said Friday.

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cloudvirga Raises $15M More For Mortgage Automation Tools

socalTECH

The company said the funding goes to scale its technology and product offerings. Irvine-based Cloudvirga , a developer of automated mortgage lending software, announced this morning that it has raised $15M more in a Series B funding. The funding was led by Incenter, a Blackstone Group portfolio company. The company has now raised $22.5M in total. Cloudvirga was founded by Bill Dallas, Kyle Kamrooz and Mark Attaway.

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YP Rolls Out New Search Advertising Product

socalTECH

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. YP said it has launched ypSearch , a new product aimed at small business owners, which both provides search ads on YP''s properties, as well as on major search engines. The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. Pricing on the new tool was not announced.

Products I Love to Use

Both Sides of the Table

I’m not trying to say my picks are great and other products aren’t and I’ll certainly forget some. But this is just a reflection midway in June 2015 of the some of the products I love, enjoy or use frequently, and am not an investor in. I know a lot of people use different tools for that. MediaREDEF – In a world of aggregators and social sharing tools I love the hand-crafted, mixtape nature of MediaREDEF. Only tool I love but don’t use.

Legend VR, Littlstar Team On Virtual Reality Tools

socalTECH

Los Angeles-based 3D special effects studio and virtual reality content developer Legend VR --which is part of Legend3D--and content distribution provider Littlestar are in a deal to work together on building production and post-production tools for VR. The two said they will combine Legend's 3D pipeline for content and Littlestar's VR network technology, to build tools aimed at helping studios, brands, and social stars get into virtual reality.

PromoJam Debuts New Self Service Social Promotions Tool

socalTECH

If you are a millenial entering the workforce, what would you be most comfortable with -- a tool designed to work and look like a social network, or a tool built around an old fashioned corporate enterprise software UI? With its latest product release, Los Angeles-based PromoJam is gambling on the first, and made managing and running social promotions much more like inhabiting a social network than running enterprise software.

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Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

Here’s the thing: If you never try new product and new networks you’ll never learn anything. But how can you invest in technology unless you’re going to use the tools and understand them? In 2006 I started using Facebook and most of my friends & colleagues thought I was strange.

AnyMeeting Debuts New Web Conferencing Product

socalTECH

AnyMeeting , the developer of web and video conferencing software aimed at the small business market, said today that it has launched a new, web conferencing product called AnyMeeting Company Pro. According to the company, the new tool provides set price access to its services to companies with up to 50 employees, allowing companies to purchase a plan which covers all of their employees at a fixed price. anymeeting conferencing product small business meeting

Ixia Rolls Out New Network Security Product

socalTECH

Calabasas-based Ixia said this morning that it is expanding out its lineup of products for the cybersecurity market, with a new product called ThreatARMOR. According to the company, the new product is aimed at enterprise networks, and specifically blocks known bad traffic from malicious IPs, hijacked IPs, and unassigned or unused IP spaces and addresses, all at line speed.

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SOCi Scores $2.25M For Social Media Marketing Tools

socalTECH

SOCi is taking aim at competitors such as Hootsuite, with what it says is a "next-generation" social media content discovery and marketing product. The company said its tools are being used such companies as Aflac, Rhino Linings, VCA Animal Hospitals and Sit n' Sleep to manage social marketing on Facebook, Twitter, LinkedIn and Google+. San Diego-based SOCi , a developer of social media management and marketing software, has raised $2.25M in funding, the company said Wednesday.

A Day in the Life of a Product Manager

Tech Zulu Event

Rather, these were the words given in response to the opening question to a panel of product managers to “describe their occupation” in 3 words or less, + an additional word on what their biggest challenge was. Jay Stakelon , VP Product Design, Fullscreen.

Triton Digital Rolls Out Podcast Product

socalTECH

Los Angeles-based audio advertising provider Triton Digital has rolled out a new product specifically aimed at podcasting proviers, the company said Tuesday. According to Triton, its new Tap Podcast product is a version of its advertising platform, which specifically helps podcast publishers insert ads into their audio stream. Triton said the new tool allows podcast publishers to add pre-roll, mid-roll, and post-roll audio ads into their podast episodes or audio files.

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SBIR Source Launches New Research Tool

socalTECH

Los Angeles-based SBIR Source , which maintains an online database of grant opportunities from the Federal Small Business Innovation Research (SBIR) program, said this morning that it has launched a new product, GrantIQ. The company said it has an "extensive database" of SBIR awards and participants, which can be used to find background information on grant applicants.

FindTheCompany Launches Online Business Research Tool

socalTECH

FindTheCompany , a new business research site started by DoubleClick co-founder Kevin O''Connor, launched out of beta today, saying that it has created an online resource to let users check on the reputation of a business before buying products and services, and to learn more about companies such as balance sheets, income statements, and more. The new service is a sister site to Santa Barbara-based FindTheBest , the online product research site also started by O''Connor.

How Enervee Is Making Shopping For Products Energy Smart, with Matthias Kurwig

socalTECH

Are you someone who'd like to save money, energy, and maybe the environment while shopping for your new television, appliance, or other electronic product? We are using algorithms to identify the products that are relatively energy efficient.

Corent Boosts Funding For SaaS Tools

socalTECH

Aliso Viejo-based Corent , which develops software tools to more easily port traditional software to the software-as-a-service model, has raised $3.2M

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Zoovy Launches Amazon Automatic Pricing Tool

socalTECH

Carlsbad-based Zoovy , the e-commerce software firm run by Brian Horakh, said this week that it has launched a new Amazon Repricing Engine, a software tool which helps e-commerce retailers automatically raise or lower their product pricing on Amazon.com, based on their competitor's prices. Zoovy said the tool automatically monitors SKUs from competitors, and handles adjusting prices for online businesses on Amazon's third party marketplace.

Some Thoughts on Twitter as a Micro-Blogging Tool

Both Sides of the Table

8/ Twitter eventually takes best of organic uses & builds into product. 9/ I think Medium is closest tool to a microblogging platform since it comments on a single concept within a post vs. comment at end. 10/ Constraints of Twitter give product that is truly unique & innovative. 11/ After handling Tweetstorms I hope Twitter will next incorporate OneShot like features into the product. Unless built into product won’t get adoption.

Velocify Launches New Tool On Salesforce.com's AppExchange

socalTECH

Los Angeles-based Velocify , the startup led by Nick Hedges, has launched a new tool to help companies manage their prospects and leads on Salesforce.com. Pricing on the new tool was not announced by the company. Velocify said the tools creates one, prioritized list of leads for sales professionals, helping them to focus and improve their productivity.

Nimble Updates Social CRM Tool

socalTECH

Nimble , the customer relationship management software developer headed by Jon Ferrara, has updated its online, social CRM tool today, saying that it has added new features such as ways to filter and cut through the noise of online social activity, plus new task management tools to link tasks with contacts and deals. Ferrara is applying what he learned by developing one of the original CRM software products, Goldmine, into the new world of online, social contacts.

Why Email May Be Draining Your Company’s Productivity

Both Sides of the Table

That great productivity drain that we somehow all buy into. So I ask you – if you’re being reactive to somebody else’s emails are you really being as productive in your company as you could be? Email. Ah, email.

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The Impact Matrix: Prioritize Your 2013 Initiatives Using This Startup Ninja Tool

InfoChachkie

Dynamic, growing startups consistently identify more ideas and opportunities than they have the time or resources to pursue, including: entering into potential partnerships, developing new products and accessing emerging markets. This article previously appeared in Forbes.

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Signal Sciences Raises $9.7M, Launches DevOps Security Tools

socalTECH

Venice, California-based Signal Sciences , a developer of security tools aimed at the DevOps market, said this morning that it has raised $9.7M in a Series A round, and launched its products. The company said its Series A was raised in 2015, and came from Index Ventures. Signal Sciences says it has developed a web application firewall (WAF), specifically designed for agile development and DevOps teams.

CapLinked Launches New Product

socalTECH

Los Angeles-based CapLinked , the developer of secure document sharing software led by Eric Jackson, said this morning that it has released a new set of Information Security (InfoSec) tools, aimed at helping companies to protect information they are sharing with external parties.

Central Desktop Names Product VP

socalTECH

Pasadena-based Central Desktop , the provider of cloud-based project and collaboration software, announced today that it has named Kristy McKnight as its Vice President of Products. Central Desktop develops online, project management and collaboration tools. McKnight joins the company from Telecommunications Systems, Inc., the firm which acquired Networks in Motion, and also has served at Match.com, Intuit, and Arthur Andersen.

mobileStorm Upgrades Healthcare Product

socalTECH

mobileStorm , which develops online, email and SMS marketing tools, has launched a major upgrade to its product for the healthcare vertical, the company said Tuesday. tools software marketing email healthcare mobilestorm

Factual Launches Mobile Personalization, Ad Targeting Tools

socalTECH

Los Angeles-based Factual , the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. Factual said its new tool, Geopulse Audience, provides demographic, behavioral, and geographic user profiles to publishers and developers, based on a timestamped locaiton data. Pricing on the two new products was not announced. factual mobile personalization targeting tools analytics advertising

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever.

Savings.com Pinpoints Holiday Deal Days, Rolls Pricing Tool

socalTECH

Los Angeles-based Savings.com said Tuesday that it has pinpointed the best days to buy products, based on data from the last four years gathered on its site from 25,000 retailers, and for monitoring more than 1.5 In a related move, Savings.com also released a new price search tool called PriceJump , which it says will help consumers find the best price online for any product. Looking for a deal this year on holiday gifts?

The Consumer Adoption Process Never Changes

Tech Zulu Event

Marketing tools may change, the way consumers discover products may change, and consumer behaviors may change, but one thing that remains constant is the consumer adoption process. The 5 stages are: product awareness, product interest, product evaluation, product trial, and production.

Buy.com Expands Home Improvement Products

socalTECH

Aliso Viejo-based Buy.com is reporting today that it has "significantly expanded" its selection of home improvement products. The online retailer said it has linked with CPO Outlets, adding thousands of home and outdoor products to the store. Buy.com said the products include lawn care products, tools, compressors, pressure washers, generators, and more.

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