How to Avoid a Common Product Mistake Many Teams Make

Both Sides of the Table

I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. ” Most technologists design for themselves and then test with uncorrelated user groups only months after product launch – if ever.

Customer Support Training | What is excellent customer service?

Tech Zulu Event

The Product Companies. Through Jason’s tweets I discovered the actionable, entertaining and authentic podcast, “for people who love building products”. The post Customer Support Training | What is excellent customer service?

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Dallas Day of.Net | Training and Trends on Microsoft Technologies

Tech Zulu Event

The event is a 2-day training in.Net, HTML5, Windows 8, Asp.NET MVC and other Microsoft technologies. You’ll learn how to manage multiple environments with Git and Visual Studio 2012 so your small teams aren’t pushing to production and jeopardizing your site’s stability.

MicroPower Launches Training, Certification Program


San Diego-based MicroPower Technologies , which develops wireless, video surveillance systems, said yesterday that it has launched a new certification and training program for its partners. MicroPower said its online certification and training is aimed at helping resellers gain the technical expertise on its products. micropower technologies training certification channel reseller Buys European Video Training Firm

socalTECH , the online learning and video instruction site based in Carpinteria, is putting some of its new funding to work, saying this morning that it has acquired video2brain, GmbH , a European online video training company, to help expand its services worldwide.

Bio Science Alliance Training

SoCal Tech Calendar

Monday, November 7, 2011 -- Bio Science Alliance presents BSA Academy Training: Chapter One. Four days of 1/2 day and full day classes give by qualified instructors held at Pepperdine Westlake Campus focusing on Quality System and Regulatory Requirements through the Product Life Cycle, from Discovery to Commercialization - followed by 101 Corridor Life Science Celebration Event (11/10) at Westlake Hyatt.

Citrix Takes On Online Training


Santa Barbara-based Citrix Online has entered into the online, interactive training market with the launch of a new product, the firm announced this morning. Citrix said its new Citrix GoToTraining product is targeted at businesses who want to host interactive training sessions for participants. The new offering starts at $149/month for up to 25 attendees in a training session. Tags: gototraining gotomeeting citrix online training webcast video

Balance Minimal Product Viability With Maximum Utility: Maximize Your Startup’s Value Proposition – MVP²


In essence, the Beatles offered a product with a higher value proposition as compared to their American counterparts. Minimally Viable Product Does Not Mean Minimal Utility. MVP² = Minimally Viable Product With The Maximum Value Prop.

Brain Corp.’s First Product is a Brain for Floor-Scrubbing Machines


is rolling out its first commercial product—a “brain-enabled” commercial floor scrubber that is part mini-Zamboni and part Roomba. But as a pragmatic industrial product, Brain Corp. two years ago as vice president of marketing and product development.

Online Training, Coaching and Instruction

SoCal Tech Calendar

Thursday, November 17, 2011 -- Online Training, Coaching and Instruction. Come and participate in a group brainstorm where you can share your ideas to shape this product and even join the team (they're recruiting). LA Web Ventures.Several members of the group have an exciting startup project involving computer assisted instruction. See [link] (more

Cornerstone OnDemand Launches New Product Offerings


Santa Monica-based Cornerstone OnDemand has launched a number of new products today, including Cornerstone Realize, a software implementation service, and Cornerstone Engage and Cornerstone Benchmark, two products aimed at employee engagement and benchmarking. Finally, Cornerstone Benchmark allows companies to benchmark themselves against others in such areas as workforce diversity, employee tenure, training rates, and recruiting spend.

Cornerstone OnDemand Wins Save The Children


Cornerstone OnDemand said that the product is being used to manage Save the Children's 5,200 employees around the world. cornerstone ondemand saas software talent employee management trainingSanta Monica-based Cornerstone OnDemand said today that it has signed up nonprofit Save the Children as a customer. According to Cornerstone, Save the Children is using its talent management software for learning management, employee performance management, and other efforts.

Alelo Lands Ambassador Bremer For Board


Alelo's products are being used to teach culturally sensitive language skills to the U.S. alelo ambassador paul bremer culture military defense language software trainingLos Angeles-based Alelo , the USC spinout which is applying gaming technology to help teach languages and cultures to both the military and civilians, said last week that it has added Ambassador L. Paul Bremer, III , to its board.

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Guidance Software Shuffles Executives


Pasadena-based Guidance Sofdtware , the developer of computer forensics and security software, said it has undergone a restructuring of its sales, training, channel and product development efforts. As part of the shuffle, the company said that its Chief Revenue OFficer, Jay Ackerman, and its Chief Technology Officer, Shawn McCreight, have both "separated from the company". Guidance Software also said it has named Scott Skidmore as its Vice Preisdent, Global Channel Sales.

DIRECTV, Panasonic Fund 3D Films


El Segundo-based satellite TV operator DIRECTV and consumer electronics firm Panasonic said Tuesday that the two will be funding six 3D films, as part of an effort to train filmmakers on 3D equipment. The companies said they will provide filmmakers with Panasonic 3D cameras, 3D monitors, storage, access to DIRECTV's post production facilities, as well as an unspecified production budget in the effort. directv panasonic film production content hollywood satellite contest Ties With espnW

socalTECH said that espnW has joined its online affiliate program, and partnered to promote's Trainer product via espnW. Active.coms Trainer software lets users plan, log, and share training plans and fitness activities. active network activenetwork espn espnw women training fitness athletesSan Diego-based , the flagship site of Active Network, said Wednesday that it has linked with espnW , ESPN's online site aimed at female athletes.

Cornerstone OnDemand Rolls Out New Products


Santa Monica-based talent management software developer Cornerstone OnDemand has launched two new products this morning, including a new predictive analytics dashboard and a cloud platform aimed at developers. Cornerstone OnDemand said that its Cornerstone Insights product uses machine learning and big data to help businesses better hire, train, manage, and retain their top talent.

Cornerstone OnDemand Launches New Analytics Software


Santa Monica-based Cornerstone OnDemand , the developer of cloud-based software for talent and employee management, said it has launched a brand new product called Cornerstone Insights. Cornerstone OnDemand said the new product uses machine learning and Cornerstone's data set, to help companies better recruit, train, and manage people. cornstone ondemand insights product software human reseources training analytics machine learning

rhubarb studios Raises $1 Million in Financing to Accelerate Growth

Tech Zulu Event

rhubarb studios is constantly recruiting engineers, UX designers and product managers to work on multidisciplinary teams creating innovative companies.

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With GreatCall Deal, GTCR Looks to Expand Healthtech for Boomers


GreatCall operates a virtual telecommunications network that provides healthtech products and services for more than 800,000 older consumers throughout the United States. A key part of this strategy are call centers (GreatCall CEO David Inns insists on calling them “caring centers”), where trained agents. With this week’s buyout of GreatCall , the Chicago-based private equity firm GTCR just placed a big bet that healthtech for the aging wave of baby boomers will be a big business.

Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. I had never had any sales training so everything we did for the first couple of years was instinctual. They are as good at selling you as they are at selling your product to customers.

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Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

You could track the flow of people onto a subway or train line to better predict the frequency and length of trains required by time of day. It’s not a consumer product — it’s for people with technical capabilities.

ReachLocal Strengthens Ties To Google


Google's program said it selected the top companies with AdWords experience, one-on-one customer support, and product and account management training, and who have met its criteria for the highest standards for helping its users.

ReachLocal Expands To New Zealand


ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country. ReachLocal said it will train SureFire's dedicated sales force to sell its products and services. Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said Wednesday that it has expanded into New Zealand, via a strategic alliance.

Guidance Software Expands In Florida


Pasadena-based forensics and investigation software developer Guidance Software said this week that it has opened up a new facility in Florida, to provide customer training. Guidance said the new facility will provide training on its EnCase security, e-discovery and forensics products.

Santa Monica’s Cornerstone OnDemand Launches New Products


Santa Monica-based talent management software firm Cornerstone OnDemand announced the launch of its suite of people analytics products at its annual Convergence Conference.

This Startup Hacked LinkedIn To Recruit Customers & Reduce Churn


Thus, when the company is alerted that a key user has departed a current customer, the Customer Success folks provide hands-on training and attention to the account. Clearly not every industry or product fits the above criteria. A version of this article previously appeared in Forbes.

HelloTech Launches Service To Wean Your Parents Off Your Tech Support


Los Angeles-based , a provider of in-home technical support and sales help, said Tuesday that it has launched a brand new site to help people purchase home technology services and products for their parents. The new site, , is aimed at adult children and caregivers with "Boomer" parents, offloading the training and support needed to help get technology products installed. hellotech parents tech support home technology purchase training

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). I’m generally not a believer in too much PR until you have a product built or at least well designed. It super charges a business that is closer to product delivery.

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Should Startups Care About Profitability?

Both Sides of the Table

It was a stock option incentive related “expense” but I bet you didn’t know that because in an era where we only read the headlines — they must be a train wreck losing billions. Is it one product line or multiple? They hired a marketing team to promote their products more broadly.

Interview with Kim Folsom, ShowUHow


In the move to online commerce, one of the latest areas of interest by online retailers has been the use of online video, to showcase products and provide training and instruction. That might be consumer electronics, children's products, or home improvement, the areas that we target.

Real Startups Never, Ever Discount Their Prices


This strategy obviously is most effective when distribution of your product entails low variable costs. Cash – If you offer a SaaS product or a similar solution that is paid for over time, require customers requesting a discount to pre-pay a substantial portion of the fees upfront.

Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling. But they want to establish a baseline in the customer’s mind of the value they will get by using your product. We’re a premium product.

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