Startup Professionals Musings

MAY 23, 2021

You will usually find the Innovator entrepreneur in the “lab” of the business working on their invention, recipe, concept, system, or product that can be built into one or many businesses. The challenge with an Innovator is to focus as hard on the business realities as the product possibilities.

Entrepreneur 134

Entrepreneur Framework Mentor Web 134

Both Sides of the Table

NOVEMBER 16, 2014

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. They are irritated because they generated a ton of leads at their trade shows, their webinars and through online acquisition and they’re tired of getting blamed for the Patel leads.

Entrepreneur 385

Entrepreneur CTO Hire Startup Sales 385

Startup Professionals Musings

MAY 19, 2019

Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. If your content is about your specific product or service, that’s not great content; it’s marketing collateral.

Customer 93

Customer Custom Marketing Tips 93

Berkonomics

MARCH 10, 2016

Virtual employees can be more productive. Take webinar tools: you can be face–to–face and virtual at the same time. Of course we have expectations and KPIs, but any slackers would soon find themselves very uncomfortable surrounded by results–oriented team. But you can get a little piece of mind through “virtual time cards.”

Tool 120

Tool Resource Coach Metrics 120

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

MAY 14, 2017

Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. If your content is about your specific product or service, that’s not great content; it’s marketing collateral.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

JANUARY 26, 2014

Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. If your content is about your specific product or service, that’s not great content; it’s marketing collateral.

Startup 103

Startup Content Newsletter Writing 103

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 106

Marketing Startup Social Media SEM 106

socalTECH

JUNE 8, 2011

Jimmy Hendricks: Our lead product is a white label, daily deal product. We've got three core product centers; the online contests that drive traffic, the daily deals that drive revenue, and then we are also looking at a marketplace product for online communities that want to sell deals, but don't want them as daily deals.

Platform 263

Platform Training Software Review Advertising 263

InfoChachkie

JULY 26, 2010

By centering our alliances around our products and not our company, each group was comprised of complimentary partners. Our alliances included arch rivals, each of which preferred to be the exclusive provider of their products within each alliance. True differentiator to each member’s products. When Does An Alliance Make Sense?

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

Startup Professionals Musings

DECEMBER 1, 2012

Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. If your content is about your specific product or service, that’s not great content; it’s marketing collateral.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

JULY 29, 2016

Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers. Introduce new products and enhancements every month. Growth requires market innovation as well as product.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Tech Zulu Event

OCTOBER 27, 2015

As a novice developer, it can be expensive to play in a sandbox long enough to gain the skills needed to get into production. Developers are now able to move from prototype to production in minutes. Exclusive content from IBM technical experts (webinars, podcasts and demos). Expert help from the developerWorks premium forum.

IBM 40

IBM IBM Tool Resource 40

Startup Professionals Musings

JULY 25, 2011

Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. If your content is about your specific product or service, that’s not great content; it’s marketing collateral.

Content 94

Content Startup Newsletter Writing 94

Startup Professionals Musings

JUNE 5, 2014

Sponsored by VISA Business With all the new technology available today for video conferencing, interactive social media, and webinars, you may think that travel is no longer a requirement for starting a small business. Yet if your service is consulting, for example, real travel is required to deliver the product. You would be wrong.

Startup 100

Startup Tips Mentor Conference 100

Startup Professionals Musings

NOVEMBER 2, 2013

Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. A most valuable tool is WordPress or TypePad for blogging. You need these to add the human element to your business or service. Proactively learn from the experts. Then continue to measure and learn what works, at what cost.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

SEPTEMBER 28, 2012

Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. A most valuable tool is WordPress or TypePad for blogging. You need these to add the human element to your business or service. Proactively learn from the experts. Then continue to measure and learn what works, at what cost.

Social Media 115

Social Media Media Startup Social Network 115

Eric Greenspan

NOVEMBER 5, 2009

But I’m not really selling a product or service. Rather, the guy who invites you to learn more about something you care about and finishes the discussion/seminar/webinar/call/meeting with a “you can buy it here.&# I’m not talking about the guy that DM’s you and says, “this link will change your life.&#

Social Media 100

Social Media Media Sales Marketing 100

Eric Greenspan

MAY 25, 2010

This one hour online webinar uses Citrix’s GoToWebinar to provide a view of our host Jeremy Anticouni’s actual computer desktop. We are currently in production for this show and we hope to have it on the air soon. We built unique websites for each show. This show can be found at [link]. To learn more, view the website here.

Social Media 220

Social Media Media Blogging Tips 220

Startup Professionals Musings

JULY 9, 2011

Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. A most valuable tool is WordPress or TypePad for blogging. You need these to add the human element to your business or service. Proactively learn from the experts. Then continue to measure and learn what works, at what cost.

Social Media 104

Social Media Media Marketing Social Network 104

Tech.Co

SEPTEMBER 21, 2015

The average cost per webinar ranges from $39-59 with longer online courses (2-8 weeks) landing somewhere between $99-799. Richard Botto, Stage 32’s founder and CEO, says, “It’s certainly no longer a fact that filmmaking and television production only happens in LA and NY. The stage is now global.

Education 82

Education Entertainment Class Manhattan Beach 82

Startup Professionals Musings

JUNE 4, 2010

Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. A most valuable tool is WordPress or TypePad for blogging. You need these to add the human element to your business or service. Proactively learn from the experts. Then continue to measure and learn what works, at what cost.

Social Media 88

Social Media Media Marketing Social Network 88

Tech Zulu Event

APRIL 1, 2013

Mike Tringe earned his BA in History and Science from Harvard, and his MFA in Film Production from USC. He’s worked as an English and Film teacher at the American School of Tangier, and has also assistant taught film production at USC. Sara Akhteh received her BA in Film Theory from UCSC and her MFA from USC in Production.

Web 93

Web USC Course Guide 93

Startup Professionals Musings

FEBRUARY 6, 2013

You will usually find the Innovator entrepreneur in the “lab” of the business working on their invention, recipe, concept, system, or product that can be built into one or many businesses. The challenge with an Innovator is to focus as hard on the business realities as the product possibilities.

Entrepreneur 96

Entrepreneur Mentor Framework Web 96