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LiveXLive Names Head of Product

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West Hollywood-based a href="[link] , which provides a number of live streaming and other products focused on live entertainment--and also runs Slacker Radio--has named Tad Ro as Head of Product. LiveXLive said Ro will lead product management and expand its product offerings. READ MORE>>.

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Oro Debuts New Ecommerce Marketplace Software

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West Hollywood-based Oro, Inc., a developer of e-commerce software, says it has launched a new product, OroMarketplace. The new software is aimed at the B2B marketplace market.

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Assembled Brands, Oaktree Capital Put $50M Into Win Brands Group

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West Hollywood-based Assembled Brands, which provides capital to consumer brands companies, said it has put together a $50M transaction to support Win Brands Group to pursue M&A transactions in the consumer product goods and direct-to-consumer space.

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FabFitFun Creates Box Centered Around Pinterest 100

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West Hollywood-based women's lifestyle brand FabFitFun.com is rolling out its own, product "box", the Pinterest Box, which will deliver products based on the most popular Pinterest beauty, style, wellness, and food trends, the company said today. Pricing on the new Pinterest Box was not announced. READ MORE>>.

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FabFitFun Debuts Interactive, Live Programming

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West Hollywood-based FabFitFun is launching new, interactive, live programming, behind the company's women's lifestyle brand, intended to help showcase its products, including beauty demonstrations, DIY projects, and a gameshow, the company said on Monday.

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Goodyear Launches Pilot Program With LA's Borrow

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Electric vehicle car subscription company Borrow and tire company Goodyear Tire & Rubber Company have launched a new, joint pilot program which will test a new, predictive tire servicing product against Borrow's fleet of electric cars, the two said on Thursday. Financial details of the pilot were not announced.

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OroCommerce, Founded by Magento's Founders, Launches Ecommerce Platform

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West Hollywood-based OroCommerce , a new startup founded by Magento's Yoav Kutner and Roy Rubin, said today that it has launched a new e-commerce platform specifically aimed at B2B e-commerce. OroCommerce also says it integrates with existing ERP, CRM, and product information software and tools. READ MORE>>.

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