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ReachLocal Appoints Chief Product Officer

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Woodland Hills-based ReachLocal has set a new, Chief Product Officer, the firm announced this morning. Nero also had served at Microsoft, heading up product development for MSN.com and MSN Network, in addition to serving at Omniture and Novell. Barton was previously at Nero, where he was Chief Operating Officer.

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ReachLocal Launches Trio Of Products, Targets Home Services

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Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

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Gannett Co.'s ReachLocal Arm Acquires SweetIQ Analytics

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Woodland Hills-based ReachLocal , the digital marketing service now owned by Gannett Co. , said the acquisition will help it accelerate its product roadmap and expand the ReachLocal digital marketing suite of products. has acquired SweetIQ Analytics Corp. , a developer of software for location and reputation management.

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ReachLocal Expands Reporting Tools

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Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. The company said the new tools will give customers information on ROI of their various online marketing efforts.

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ReachLocal Trumpets Marketing Automation Customer List

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Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. The product had been launched in September of 2013. READ MORE>>. reachlocal marketing automation customers leads software'

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ReachLocal Shuffles Board

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Woodland Hills-based ReachLocal is shuffling the makeup of its board of directors, saying late Thursday that it has added two new board members--Tom Hale and Larry Kutscher--to the body, replacing existing board members David Carlick and Robert Dykes.

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ReachLocal Expands To New Zealand

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Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said Wednesday that it has expanded into New Zealand, via a strategic alliance. ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country.