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ReachLocal Loses CEO, Founder

socalTECH

In a huge shift, Zorik Gordon , the CEO and founder of Woodland Hills-based ReachLocal , has resigned, the company said this morning, and the company has launched a search for a new CEO. According to ReachLocal, Gordon has resigned to "pursue other entrepreneurial opportunities". ReachLocal did not say what Gordon intends to do now.

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ReachLocal To Shut Bizzy

socalTECH

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site. Bizzy said the site and mobile apps will be shut down by mid-November. READ MORE>>.

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ReachLocal Names Two Executives

socalTECH

Woodland Hills-based ReachLocal said Monday that it has named two new executives, hiring Paras Maniar as the company''s new Chief Strategy Officer, and Megan Opp as the company''s new Chief People Officer. The new hires come as ReachLocal has been building up a new executive team, headed by new CEO Sharon Rowlands. READ MORE>>.

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How ReachLocal Wants To Own The Consumer Transaction

socalTECH

ReachLocal (www.reachlocal.com) was born in the age of Internet search marketing, and helped define Internet marketing from local service providers--letting people know about your local business via the Internet. And, onec you make your decision, and book over the phone, you end up with a six hour window where someone might show up.

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SERVIZ Expands To San Diego

socalTECH

Sherman Oaks-based home services marketplace SERVIZ , the startup led by former ReachLocal founder Zorik Gordon, said Thursday that it has expanded its services to San Diego. serviz diego home services handyman plumber electrician mobile smartphone reachlocal' READ MORE>>.

San Diego 100
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

Startup 304
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SERVIZ, Backed by $10.7M From Groupon, Takes On Holiday Lighting Installs

socalTECH

Sherman Oaks-based SERVIZ , a new, on-demand home services startup led by ReachLocal founder Zorik Gordon, said Wednesday that it is connecting consumers with holiday lighting installation services--and also revealed a funding round from Groupon. The startup said it raised $10.7M