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Report: Honest Co. Files For IPO

Los Angeles-based Honest Co., the online baby and beauty products retailer co-founded by Brian Lee, Jessica Alba, and Christopher Gavigan, and Sean Kane, has reported filed for an IPO, according to a report from Bloomberg. The report cited "people familiar with the matter". The report says Honest Co. is looking for a valuation of more than $2 billion in the offering, which is being led by L. Catterton. Honest Co. has been rumored to have been looking for an IPO or acquisition for a number of years.