socalTECH

FEBRUARY 6, 2012

The new owner of former Los Angeles startup Tsavo Media , Canadian-firm Cyberplex , said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. Cyberplex said that Tsavo Media was informed that it will be required to pay Yahoo approximately $4.8

Tsavo 150

Tsavo Yahoo Media Report 150

socalTECH

SEPTEMBER 16, 2008

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. s technology uses technology to help set up, manage, optimize, and report on pay-per-click campaigns for small and medium businesses.

Tsavo 100

Tsavo PPC SEO Userplane 100

socalTECH

JUNE 7, 2010

Padnos was the founder of Better PPC , a pay-per-click technology firm which helped small and medium sized businesses manage, optimize, and report on their PPC campaigns; Padnos sold BetterPPC in September of 2008 to Tsavo, the content startup headed by now-MySpace co-President Michael Jones. Padnos also has served at Yahoo!

PPC 182

PPC Tsavo Sales Yahoo 182