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Rustic Canyon Sells Positions In Portfolio

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San Francisco-based investment firm Saints Capital , and Los Angeles-based venture capital firm Rustic Canyon Partners said Tuesday that they have formed a new fund, Saints Rustic Canyon, L.P., Financial details of the sale were not disclosed. Financial details of the sale were not disclosed.

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Leads360 Uses Algorithms To Automate Sales Prioritization

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Los Angeles based Leads360 , the developer of sales leads management software, thinks so, announcing today that it has launched a new product which uses a fancy algorithm to better assign and drive leads and sales followups. Leads360 is led by Nick Hedges; the firm is venture backed by Rustic Canyon Partners and Volition Capital.

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TopFloor Takes $6M For Flash Fashion Sales

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Los Angeles-based TopFloor revealed today that it has raised $6M in a funding round, from Polaris Ventures, Google Ventures, Crosslink Ventures, and Rustic Canyon Partners. The firm is building a celebrity influencer based fashion and e-commerce site, geared around flash-sales of products.

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Leads360 Gets $15M For Sales Lead Software

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The round was led by Volition Capital, and also included Rustic Canyon Partners. Leads360's software is used for managing and tracking sales leads. Los Angeles-based Leads360 , the developer of leads management software headed by Nick Hedges, said this morning that it has raised $15M in new funding. READ MORE>>.

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Docstoc Acquired By Intuit

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Docstoc was venture backed by Rustic Canyon Partners, Crosscut Ventures, as well as local angel investors like Mike Jones, Scott Walchek, Matt Coffin (LowermyBills), Brett Brewer (Intermix/MySpace), Robin Richards (MP3.com), com), and others.

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Leads360 Wins Automobile Insurance Firm

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Los Angeles-based Leads360 , a developer of hosted software for managing sales leads, reported yesterday that the firm has signed on Infinity Auto Insurance, a unit of Infinity Property and Casualty Group. Leads360 is venture backed by Rustic Canyon Partners, and headed by former Overture Services CIO Dan Morefield. READ MORE>>.

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Leads360 Becomes Velocify

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Sales automation software developer Leads360 said Wednesday that it has renamed the firm to Velocify , saying the new name better reflects its focus on "high-velocity" sales environments. Leads360 is venture backed by Rustic Canyon Partners and Volition Capital. READ MORE>>.