Sales Search Engine Optimization Summary 
Startup Professionals Musings
JUNE 18, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. In summary, I see a historic shift taking place in the world today. Skip the IT consultants and build an entry website yourself to save $50K. See specific guidance on “ How to Give Your Startup Idea The Sniff Test.”
Startup Professionals Musings
FEBRUARY 15, 2011
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. In summary, I see a historic shift taking place in the world today. Skip the IT consultants and build an entry website yourself to save $50K.
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Startup Professionals Musings
FEBRUARY 13, 2010
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. In summary, I see a historic shift taking place in the world today. Skip the IT consultants and build an entry website yourself to save $50K. See specific guidance on “ How to Give Your Startup Idea a Reality Check.”
Startup Professionals Musings
DECEMBER 14, 2013
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. There are multiple benefits to both you and your customer.
Startup Professionals Musings
AUGUST 25, 2011
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it.
Startup Professionals Musings
NOVEMBER 3, 2012
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it.
Startup Professionals Musings
APRIL 7, 2017
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. There are multiple benefits to both you and your customer.
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