Sales/Marketing Study Group
SoCal Tech Calendar
JANUARY 1, 2013
Monday, January 7, 2013 -- Sales/Marketing Study Group. Study group for tech startup founders who want to get better at sales and marketing. See [link] (more)
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socalTECH
APRIL 26, 2018
In a study which belies the opt-cited preference for "young" entrepreneurs in the startup and venture capital industry, a new study from the Massachusetts Institute of Technology find that the mean age of the founders of the 1,000 fastest growing new ventures in the U.S. is actually 45.0.
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Startup Professionals Musings
SEPTEMBER 17, 2021
Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.
Both Sides of the Table
JUNE 13, 2013
Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. And when you achieve product / market fit your company often ramps revenue very fast and you need to build an organization to address it from demand generation (aka marketing) to sales discovery to implementation and after-sales support.
Both Sides of the Table
DECEMBER 17, 2013
One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Call high, and get passed down or; B. It’s too strategic. ” Whatever this issue is.
Both Sides of the Table
FEBRUARY 3, 2010
I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening in a sales meeting? Beware of Crocodile Sales. I still do this sometimes, too. Always “test your understanding..
InfoChachkie
AUGUST 25, 2011
Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies. Going into projects, I want to understand. 1 - The client's business. What do they do, for whom and how?
Berkonomics
APRIL 20, 2023
The Angel Capital Association recently published a study contributed to by several of my friends quoting that seventy percent of investments made by angel investors to date return less than the amount invested – upon a sale or closing of the business – the great majority of these outright losses as businesses die. And the U.S.
Both Sides of the Table
OCTOBER 4, 2009
Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. I know I didn’t.
Startup Professionals Musings
SEPTEMBER 11, 2015
Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.
socalTECH
NOVEMBER 29, 2010
The latest numbers from Internet measurement firm comScore find that e-commerce sales this year are surging, totaling $648M in online sales on November 26th. comScore, which tracks Internet traffic and e-commerce trends, said that sales on Black Friday were up 9 percent compared with last year.
Xconomy
DECEMBER 21, 2018
Before you fly off, or drive, or simply unplug, check out our preview of what could be next year’s top clinical studies; the tumult in big pharma’s on again-off again relationship with consumer healthcare; big names on the move in the nation’s capital; and a flurry of year-end deals.
socalTECH
NOVEMBER 28, 2011
Online retailers saw a surge in sales Friday, according to the latest numbers from comScore, seeing $816M in online sales, a 26 percent increase over last year's Black Friday. billion in online sales. billion in online sales. Last year comScore tallied up more than $1 billion in sales for Cyber Monday.
Both Sides of the Table
JULY 21, 2014
” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Work with customers on business cases (for internal use) and ask for case studies (for you to publish in marketing).
Xconomy
AUGUST 26, 2019
Four years after approval the two PCSK9 blockers on the market have yet to crack $1 billion in annual sales, combined, thanks to a gloves-off effort by insurers to beat back their use. Results from a big study are due Sept. One of the two drugs might even be on life support. Now a third PCSK9 inhibitor is in the ring.
Berkonomics
MARCH 9, 2017
The Angel Resource Institute (ARI) recently published a study conducted by well-respected Rob Wiltbank, quoting that seventy percent of investments made by angel investors to date return less than the amount invested – upon a sale or closing of the business – the great majority of these outright losses as businesses die.
socalTECH
DECEMBER 19, 2016
Carlsbad-based biopharmaceutical sdeveloper Ionis Pharmaceuticals said Friday that it has received $28M from AstraZeneca , folloing the completion of IND studies and licensing of an antisense drug for treating cancer. READ MORE>>.
Startup Professionals Musings
AUGUST 9, 2023
Multiple decision makers required to close a sale. A good tack is to sell exclusivity, or provide case studies to show return on investment and productivity. These fears need to be offset by good marketing, education on benefits, and successful case studies. Solution brings risk to the customer, or high cost of failure.
TechCrunch LA
APRIL 23, 2019
Astound said it would use the financing to increase its product development and sales and marketing efforts, according to a statement. A study from McKinsey indicates that 70 percent of companies will bring in at least one automation technology by 2030. Automation is certainly coming to businesses, whether employees like it or not.
Startup Professionals Musings
MAY 30, 2022
According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Switch your attention from product development to sales. Separate marketing from sales for further leverage.
socalTECH
FEBRUARY 12, 2009
A new report released this morning find that retail e-commerce sales dropped in Q4 by 3 percent, as the dismal economy began to affect the online retail sector. The drop follows double digit gains throughout 2007 and the first half of 2008 in year-to-year ecommerce sales. Tags: comscore economy retail ecommerce online sales.
Startup Professionals Musings
NOVEMBER 15, 2020
Multiple decision makers required to close a sale. A good tack is to sell exclusivity, or provide case studies to show return on investment and productivity. These fears need to be offset by good marketing, education on benefits, and successful case studies. Solution brings risk to the customer, or high cost of failure.
Startup Professionals Musings
AUGUST 24, 2022
Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Rarely is there alignment between sales and marketing. Long sales cycles obscure beginning and end of costs.
SoCal Tech Calendar
JUNE 2, 2017
INTERFACE addresses these IT issues through informative, non-sales oriented, educational seminars customized to the specific needs of the local business community. Its critical to stay current with the technology that runs your organization and secures your operational infrastructure.
socalTECH
NOVEMBER 17, 2016
Onestop called Amazon "a very real threat" to online brands' sales. The company said it tapped Survata for the study, which interviewed 501 online respondents. The company said the margin of error for this study at a 95% confidence level is 4.4%.
Tech Zulu Event
APRIL 12, 2013
Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. The Science Inc accelerated startup also said it had delivered 2.9
Xconomy
JUNE 3, 2016
States have been fighting to collect sales taxes from online retailers since the dawn of the e-commerce age. But today, online companies that sell services rather than merchandise also need to be concerned about state sales taxes. For example, medical services are generally not subject to sales tax.
Xconomy
SEPTEMBER 28, 2018
Sales lagged. While other groups tested other fish oils and found no evidence of concrete cardiovascular benefits , Amarin pressed on with a massive study, bleeding cash for years. Amarin said this week that the REDUCE-IT study showed Vascepa lowered the risk of heart disease, marking a. Amarin’s shares sank.
TechCrunch LA
APRIL 22, 2019
The company is looking to raise roughly $200 million in the stock sale for its portfolio of burger, chicken and sausage replacements, selling 8.75 In the first half of 2018, Americans bought $670 million of meat replacement products, according to a Nielsen study commissioned by the Plant Based Food Association.
TechCrunch LA
MAY 14, 2019
Now the company has relaunched as Lambs and is adding a radiation-proof silver-lined beanie to its $29-per-pair underwear already on sale in the U.S. Indeed, there are no studies that definitively prove a link between radiation emitted by cell phones and cancer.
Both Sides of the Table
MARCH 21, 2013
So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. Often your sales engineers can do the customizations without bugging the core eng team. Integrate PS Work Into Sales & Marketing Processes. Referenceability is the lifeblood of sales.
Berkonomics
OCTOBER 21, 2021
There are many studies that tell us how various industries reward employees for achievement above a base pay, or beyond expectation. A sales commission plan should reward a salesperson with a combination of salary and commission up to the expected level of performance, often called a quota. But back to the money issue….
Startup Professionals Musings
OCTOBER 14, 2023
There are no guarantees, but various studies have found that entrepreneurs who create a good plan generally double their chances of securing funding and building a successful business. Your idea may be technically right, but without a business plan, it could be dead right, which is not the result anyone is looking for.
Startup Professionals Musings
DECEMBER 5, 2020
According to many studies, entrepreneurs tend to be happier , and over 80 percent of self-made millionaires are entrepreneurs. Constant search for ways to increase sales and profitability. More sales are the only way to reach real business success. Entrepreneurs relish change and new technology, which lead to new sales.
Berkonomics
SEPTEMBER 6, 2018
The question to study in your board meeting long before making any offer to purchase a candidate business is: “Would this acquisition add significantly to our enterprise value and attractiveness in an eventual sale?”. The alternative uses of your time and money.
Startup Professionals Musings
MAY 12, 2021
Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. You won’t need the multiple follow-ups and time to close new sales. Go directly to customers to set priorities, and get a feel for emotional as well as factual realities.
Xconomy
MARCH 17, 2017
Stung by slow sales of its next-generation anti-cholesterol drug, Amgen hopes new clinical data, released this morning, will spur doctors to boost prescriptions and—perhaps more important—drive insurers to loosen their restrictions. political issue, and pricey new cholesterol drugs have been a key battleground.
TechCrunch LA
OCTOBER 7, 2021
Mostly likely, they studied humanities or other non-technical subjects in college, and typically they don’t have the support in their work environments to simply retrain to open the door to those more technical roles. That number is expected to double to 500 next year, Schwab said.
Xconomy
JULY 30, 2019
About this time last year, DNA sequencing giant Illumina upped its financial projections, estimating its sales would grow 20 percent year-over-year. It exceeded that goal, with revenue rising 21 percent to $3.33 billion by the end of 2018. It’s a different financial story this summer. The company, which previously.
Startup Professionals Musings
MAY 26, 2023
New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk. Even more important than solution marketing is building your brand. Incent these early.
socalTECH
APRIL 5, 2010
On March 10, socaltech.com profiled a study of the financial outcomes of 700+ southern California IT startups from 1995-2009 completed by Jon Funk of OceanRoad Partners and others. Further, in the following months, each investor makes individual sale decisions based on its own objectives, guidelines and assessment of the company's prospects.
Both Sides of the Table
MAY 13, 2018
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.
Startup Professionals Musings
JANUARY 30, 2022
Marketing and sales chasm. Focus is required to resist adding a few more neat features, made possible by the new technology, which in fact make the product more complex to use, impossible to test, and very expensive in time and cost. Lots of people still believe the major cost of a new product is development.
Startup Professionals Musings
SEPTEMBER 1, 2019
According to one study a while back, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Switch your attention from product development to sales. Separate marketing from sales for further leverage.
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