InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. Write Your Own Playbook.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Also be careful about VCs. But once a VC has heard your idea he can’t “un-think&# it. Nobody likes writing re-hashed stories. Be careful about this advice.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. But this isn’t likely to be a VC-backable business (which to be clear is totally ok). Marketing with long payback is precisely what requires venture capital. Market Size.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. I’d link to it but it’s behind a paywall.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 1, 2011

Consider Usher a hard-working early-stage VC. It’s that sort of mentorship experience that drives many of us hands-on VCs. Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. Girls started appearing to get his autograph.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Both Sides of the Table

MARCH 11, 2011

All of that are in this week’s episode of This Week in VC. It was a pleasure to write them myself. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Summary notes, as always, provide below.

Competition 350

Competition Idealab Product Ideas 350