Startup Development

SoCal CTO

I’ve come to realize that I have lots of posts around startup software development scattered around in different posts. How to Work With a Contract Web Developer How To Bootstrap Your StartupThought it would be good to capture them in one spot and also include links to related posts from other sources.

Indianapolis is the “It Place” to Start a Startup?

Tech Zulu Event

Despite every challenge he had to face he was determined to see his stunt through the end and not give up. We’re all so caught up in social media marketing and search engine optimization (SEO) that we tend to forget one on one relationships are the most powerful of them all.

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SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup.

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Many startup businesses – tech or otherwise – fail. We also know that even though many of us who are experienced in startup successes & failures look at businesses and say, “That will never work” (as many people said about Uber) or “You can’t make any money in that business” (as many said about WhatsApp or Dropbox) and of course some entrepreneurs pull off extraordinary things we never thought possible. We did the planning work up front.

How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

Tracy DiNunzio isn’t your typical Silicon Valley startup founder. She did her first tech startup after the age of 30. And she didn’t start her company in Northern California. She leveraged herself and even sold many of her possessions to get started.

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. SEO for Startups )? What are your key Startup Metrics ? Mock-ups? Do you have a merchant account already set up?

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product.

SpeakerText | Video to Text Conversions

Tech Zulu Event

The content of a video can in many instances provide amazing sound bytes and SEO friendly lines that unfortunately never get tracked. New Media Social Media Startup Video AI card munch crowdsourcing Google Google Voice matt mireles matt swanson SEO speakertext transcription twillio tyler kieftThe average video on a website has a half-life of six days. This means that 50% of the videos lifetime views will happen in that time frame.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. I talked about that in detail on this post about how to blog as a startup.

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. SEO for Startups )? What are your key Startup Metrics ? Mock-ups? Do you have a merchant account already set up?

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Yesterday I wrote a post about top-down versus bottom-up thinking. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. Tags: Start-up Advice

Making SEO and Paid Search Marketing Work for Startups

SoCal Tech Calendar

Tuesday, January 29, 2013 -- Making SEO and Paid Search Marketing Work for Startups. Join Stubbs Alderton and Markiles, LLP for this exclusive event! Speaker: Corey Quinn, VP Business Development, The Search Agency, Inc.

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Tsavo Names General Manager For SEO Unit

socalTECH

Santa Monica-based Tsavo Media, the new startup venture of former Userplane founder Michael Jones, said Tuesday that it has named Steve Schepke as General Manager of Tsavo Agency, a new unit focused on providing monetization services to content providers. SEO unit.

Startup Software Development – Do Your Homework Before You Develop Anything

SoCal CTO

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. If I’m being asked to do startup software development, I’m going to push fairly hard on key questions that the startup needs to have answered before they develop anything.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. When I first started blogging Digg was still at its peak.

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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. He has been the CTO for several start-ups, most notably eHarmony. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

If all you ever do is create YouTube content then I agree – that’s not a viable startup business. This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost. Startup Lessons

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Interesting Model for University President

SoCal CTO

Its interesting to think about how universities might want to have their staff better aligned with moving ideas from the lab to start-ups. He has been the CTO for several start-ups, most notably eHarmony. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Fireside Chat with Cameron Olthuis | VP of Search and Social Strategies at CBS Interactive

Tech Zulu Event

Cameron will share his experience on Search and Social Strategies for Start ups. Topic: Search and Social Strategies for Start ups. Prior to joining CBS Interactive, Cameron was the Director of Audience Development for Clicker.com, a venture-backed startup.

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. Startup Advice

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Doing the Right Thing > Doing Things Right

Both Sides of the Table

Vanity metrics will make you feel good about site traffic of SEO over conversion rate or purchases of your product will get more attention than retention. To do the right activities you need to start with a top down assessment with what you’re trying to achieve in your organization.

Render Media: Creating A Digital Publisher In The Social Age

socalTECH

We caught up with co-founder and CEO Vic Belonogoff to learn more about Render Media, whose flagship site is Opposing Views. He was a co-founder of Applied Semantics, which started the AdSense technology, which they sold to Google in 2003. Vic Belonogoff: It all starts with the content.

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

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We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. The following was available: “I kept hearing about startups that raised VC funding, but which hadn’t filed Form Ds (nor issued a press release).

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Why You Should Give Before You Get

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Later on he would offer to share his advice on SEO with other portfolio companies. Todd Gitlin is one of the best executive recruiters the technology & startup market in Los Angeles. Startup Advice I have a motto in business and life, “give before you get.”

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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

We caught up with founder and CEO Mike Mothner --who we first interviewed back in 2007 --to catch up with the company, gets some hints and tips on growing a company, the challenges of bootstrapping, and why Wpromote hopes to be buying more companies in the future. Our clients are everyone from fast growing, freshly funded startups, to the Fortune 100. We're not the vendor that does SEO, and not the vendor that does paid search, we're their marketing vendor.

What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

In the end it will be up to you to figure out what to do. SEO marketing vs. social marketing. Nothing blows up great opportunities faster than founders who are constantly fighting. Politics are a part of human nature and thus a part of all startups. Startups are hard.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. One of the masters of this in the startup technology world is Flurry. Startup Advice

Biz2Beach To Stream Live Here On TechZulu

Tech Zulu Event

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. He is also an advisor to multiple startups and regular speaker at conferences like SMX, SXSW Interactive, and PubCon.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. Understanding what lights up actions from your social campaigns and earned media is the key to improving future performance. Startup Advice

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Blogging is an important way to build an audience and also drive SEO traffic. Don’t blog about what you think would be “cool.&# I don’t think that most startup blogs should be about how to build a startup. The new stuff: How do I get started?

The Next 5 Years: Possible Trends in Business Software

Tech Zulu Event

The increasing interest among SEO firms in the preparation of websites which display well across a multitude of platforms, including both standalone computers and mobile technology, will likely continue to impact Business Process Management.

5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

10 New York City startups we’re crazy about. Apple event rumor round-up: iPad Mini, iPad 3.5, Startups. Startups. In the UC System alone in 2010, Southern California UC schools formed 49 startups, trumping the 22 started up north. SEO Software.

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How Tradesy Makes Selling Women's Clothing Simple, with Tracy DiNunzio

socalTECH

Tracy tells us how she bootstrapped her business by renting out both her bedrooms and sleeping on the couch--funding the startup via Airbnb--and is now scaling out the business with a new round of venture capital. How did you come up with the idea of handling all the shipping details?