Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Now study the event organizer. Search Engine Optimization (SEO). Getting “Leads” does not mean money in the bank.

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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. Write those down and then head over to Google Keyword Tool.

How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. Tracy DiNunzio isn’t your typical Silicon Valley startup founder.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. Simply write a great book?

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. If you figure out how to scale a video product inside of Facebook really, really, quickly they’re likely to allow it to happen for a while so they can study the positive & negative impacts on user experiences. Study.

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Interview with Skyler Lucci, HeyTutor


In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. With HeyTutor, we track those lessons, let you write notes down about your clients, we create a tutor profile for you and a hub. I did a cold outreach to Kevin, and funny enough, he told me something like SEO would never work.

Pour And Stir II – Managing Your Cost Per Customer


Such Search Engine Optimization (SEO) is modern-day snake oil. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper.

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