Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Search Engine Optimization (SEO). The best blogs to follow for search engine optimization are SEO Moz , SEO Book and Search Engine Land.

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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. Write those down and then head over to Google Keyword Tool.

Innovation and Geography


skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny.

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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. Tracy DiNunzio isn’t your typical Silicon Valley startup founder.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Simply write a great book?

Guerilla Marketing, Brad Feld Style


Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” Write Your Own Playbook.

Attorney and Startup Business Advisor – Aaron Shechet


You are writing about the essentials of business. In other words, instead of accepting that “SEO is good,” let's explore what the point of SEO is and when it is actually “good” (that is, promoting a goal). Look forward to connecting around the SEO topic

Why Your Marketing Campaign Sucks

Both Sides of the Table

” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)?

Mafia Sourcing – How Insider’s Game User Generated News

Both Sides of the Table

but I wanted to be sure I wasn’t writing just for my mom. If I’m wrong please write a comment (even if anonymous). The Web. Open, democratic, leveling, freeing information from closed networks. The wisdom of the crowds. Or so it seems.

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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. Picking a VC is hard. You don’t really have much to go on to decide who would make a good fit. Reputation of firm? Of partner?

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The Power of Quora & Why Benchmark was Right to Pay Up

Both Sides of the Table

Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. Let’s face it, you give out money for a living so if you can write well you’re always bound to have a big following (me: um, thanks, I guess).

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Blogging is an important way to build an audience and also drive SEO traffic. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. How frequently should I write?

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur.

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc.

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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

Back to regular writing this week so check back in. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). I’ve just finished a week away from the office for Spring Break, which was much needed.

Angel Investing Skill 2 – Domain Knowledge

Both Sides of the Table

Lead investors and follow investors can both win equally but in each case you know why you personally are writing the check. Remember that you’ll be investing against people who have worked on the Google algorithm and REALLY know what drives SEO.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. We just had our sixth episode of #TWiVC and I felt this one was the best. This week was had Jason Calacanis as our guest.

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The 7 “Free” Ways to Get Traffic on the Web

Jason Nazar

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. You can search Technorati to find the most popular blogs on the web across various categories.Make sure to reach out to bloggers personally and build a relationship.Leave comments on their posts, link to them from your site… do that and when you approach them to write about you, you’ll find a welcomed reception. The 7 Ways to Get (unpaid) Traffic on the Web. “If

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Interview with Skyler Lucci, HeyTutor


With HeyTutor, we track those lessons, let you write notes down about your clients, we create a tutor profile for you and a hub. I did a cold outreach to Kevin, and funny enough, he told me something like SEO would never work. Skyler Lucci is co-founder and CEO of Los Angeles-based HeyTutor (, a startup which has created an online platform which connects and matches students with in-person tutors.

How to cleverly integrate your own URI shortener

SoCal Delicious

It was fun to write, so go get the best out of it. Get your problems solved Become a Wealthy Ninja Internet Marketer Read the book on SEO Monetize your Web site Get a 100% spam-free inbox See your ad here Charity Links Please click to help! SEO Mofo ! )

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The 7 Ways to Get Traffic on the Web

Jason Nazar

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Leave comments on their posts, link to them from your site… do that and when you approach them to write about you, you’ll find a welcomed reception.

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Pour And Stir II – Managing Your Cost Per Customer


Such Search Engine Optimization (SEO) is modern-day snake oil. For instance, if you sell a software security solution, you might write an article that describes ten ways consumers can protect themselves online, highlighting your solution as one potential tool.

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An Afternoon with Rap Genius | Mahbod Moghadam (Co-Founder)

Tech Zulu Event

More recently, a conflict with Google over SEO practices saw heavy penalties on their search results, but ultimately led to a resolution between the two parties.

Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups


I am in the middle of writing up some of my thoughts on this and will post about it and let you know. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds.

Interview with Vince Bianco, Newsforce


Vince Bianco: The company has been around since 2006, and we started by launching an SEO tool for press releases for professionals. Those companies are ones they don't have time to write about, or don't have an interest in, or who they just don't have the resources to write about.

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Interview with Gordon Gould, SmartyPants Vitamins


You and I are from a web background, and usually, when you run into problem--if you're not asking for something unreasonable like artificial intelligence--there is always a way to write some software, or put together a workaround to deal with the issue. If you want read about SEO, there are probably 30 million pages on the web about that. What do children's vitamins and social media have to do with one another?

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The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

SoCal Delicious

Write me an e-mail and let me know what youre up to! I’ve been asked a few times recently, “Wow, these analytics you write about are great, but how does a startup begin to bite off the relevant parts?&# Futuristic Play by @Andrew_Chen.

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How's New Mobile App Is Digging Up Grocery Coupon Deals


It''s made it a lot more efficient for them to get the information, and focus instead on things that are unique to them, such as their personality, their tips and tricks, their writing, doing PR. We''ve also been teaching them how to do SEO, though some are great at it, some are newer.

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Interview with Milo Sindell, Knowledge Genie


Instead of writing a book, we wanted to develop a platform to bring our methods to life, and scale our knowledge. In a way, it's kind of like a book I'm reading right now on web SEO, which was packaged form individual blogs. This morning, Knowledge Genie ( launched a new web site that helps experts and authors publish online information to the web.

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