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24/7 Media Expands Video Formats

socalTECH

The group--which is run out of Los Angeles, and is made up of the former team of Panache--said it has added a new Social Slide Bar, Action Button, and Click-to-Long Play formats, all designed to help advertisers engage viewers with video advertising. 24/7 Media acquired Los Angeles-based Panache in December of 2011.

Media 154
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Katalyst Media Ties With Ustream, Sets Season Finale

socalTECH

Separately, Katalyst and Slide said that it will release the season finale for the firm's online series KatalystHQ on Slide's FunSpace site Wednesday. Slide has been the exclusive distributor of the KatalystHQ series on its FunSpace site, since February. KatalystHQ is a parody of Kutcher's production office.

Slides 133
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6 Keys To Preserving A Positive Business Image Online

Startup Professionals Musings

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. You can easily remove content you own (comments on your site or accounts). Remove unwanted content, where possible.

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Startup's Technology Helps L'Oreal Target Ads Based On Hair Color

socalTECH

Accoridng to L''Oreal Paris and GumGum, they are using image recognition technology to dynamically target product ads, based on hair color identified in photos of faces on its publisher partners'' sites. GumGum offers up in-image photo advertising technology, which slides in ads in photographs and images.

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Uber Shuts Down

socalTECH

Los Angeles-based Uber, the online social networking web site run by former Friendster CEO Scott Sassa, has shut down. According to the firm's web site, as of September 29, the firm's investors have decided to stop supporting the site, and the company has closed its doors. Uber blamed the crisis in the economy for the shutdown.

Slides 100
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How Deka Sounds Is Using 3D Printing For Your Next Bluetooth Headset

socalTECH

We caught up with founder and CEO Erik Adams to hear more about what is startup is up to, and how it''s trying to use the crowdsourcing site Indiegogo to raise money for its startup. My thing, is you can buy one Bluetooth, and customize it anytime you want with our slides, which is our advantage over everyone else out there.

Startup 241
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Insights and Opinions: Lessons From Launching 3 Companies

socalTECH

When he launched eteamz, Brians vision was for a comprehensive site that organized youth sports. But it turns out that parents who used the site only wanted basic features, like the ability to see a picture of their kids sliding into third base. Dont start with your masterpiece. Brian suggests taking Guy Kawasakis advice.

Mixergy 113